About: Text Colonies or Hypertexts: On the Unified Discontinuity in Lifestyle Magazine Discourse     Goto   Sponge   NotDistinct   Permalink

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Description
  • Unified discontinuity reflects here two opposite but complementary tendencies significantly shaping the structure of texts in lifestyle magazine discourse. The paper attempts to provide an insight into the inner variability of the text type, to reveal the mechanisms of cohesion and coherence in play, and finally to relate the colony text type to the typology of hypertexts. The choice of the colony text type in this discourse is presented here as a specific communication strategy promoting interactivity, achieving economy of expression and contributing to the visual attractiveness of the magazines.
  • Unified discontinuity reflects here two opposite but complementary tendencies significantly shaping the structure of texts in lifestyle magazine discourse. The paper attempts to provide an insight into the inner variability of the text type, to reveal the mechanisms of cohesion and coherence in play, and finally to relate the colony text type to the typology of hypertexts. The choice of the colony text type in this discourse is presented here as a specific communication strategy promoting interactivity, achieving economy of expression and contributing to the visual attractiveness of the magazines. (en)
Title
  • Text Colonies or Hypertexts: On the Unified Discontinuity in Lifestyle Magazine Discourse
  • Text Colonies or Hypertexts: On the Unified Discontinuity in Lifestyle Magazine Discourse (en)
skos:prefLabel
  • Text Colonies or Hypertexts: On the Unified Discontinuity in Lifestyle Magazine Discourse
  • Text Colonies or Hypertexts: On the Unified Discontinuity in Lifestyle Magazine Discourse (en)
skos:notation
  • RIV/61988987:17250/11:A12011RY!RIV12-GA0-17250___
http://linked.open...avai/riv/aktivita
http://linked.open...avai/riv/aktivity
  • P(GA405/07/0176)
http://linked.open...iv/cisloPeriodika
  • 1
http://linked.open...vai/riv/dodaniDat
http://linked.open...aciTvurceVysledku
http://linked.open.../riv/druhVysledku
http://linked.open...iv/duvernostUdaju
http://linked.open...titaPredkladatele
http://linked.open...dnocenehoVysledku
  • 235022
http://linked.open...ai/riv/idVysledku
  • RIV/61988987:17250/11:A12011RY
http://linked.open...riv/jazykVysledku
http://linked.open.../riv/klicovaSlova
  • mass media discourse; text colony; cohesion; coherence; hypertext; communication strategy (en)
http://linked.open.../riv/klicoveSlovo
http://linked.open...odStatuVydavatele
  • CZ - Česká republika
http://linked.open...ontrolniKodProRIV
  • [549D20D60E3A]
http://linked.open...i/riv/nazevZdroje
  • Ostrava Journal of English Philology
http://linked.open...in/vavai/riv/obor
http://linked.open...ichTvurcuVysledku
http://linked.open...cetTvurcuVysledku
http://linked.open...vavai/riv/projekt
http://linked.open...UplatneniVysledku
http://linked.open...v/svazekPeriodika
  • 3
http://linked.open...iv/tvurceVysledku
  • Tomášková, Renáta
issn
  • 1803-8174
number of pages
http://localhost/t...ganizacniJednotka
  • 17250
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