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An Entity of Type : http://linked.opendata.cz/ontology/domain/vavai/Vysledek, within Data Space : linked.opendata.cz associated with source document(s)

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Description
  • Drawing upon the methodology of mass media text analysis suggested by Fairclough, the study offers an insight into the divergences and convergences in the discourse of women?s magazines. Even though the magazines discussed apparently differ in target audience (with regard to age, social status, professional or family role), the distinguishing features generally do not exceed a unifying, constant frame based on providing advice, building a women?s world with men marginalized or excluded, and largely employing the linguistic features of advertising discourse.
  • Drawing upon the methodology of mass media text analysis suggested by Fairclough, the study offers an insight into the divergences and convergences in the discourse of women?s magazines. Even though the magazines discussed apparently differ in target audience (with regard to age, social status, professional or family role), the distinguishing features generally do not exceed a unifying, constant frame based on providing advice, building a women?s world with men marginalized or excluded, and largely employing the linguistic features of advertising discourse. (en)
Title
  • Diversity in Unity: Communication Strategies and Target Reader in Three Women´s Magazines
  • Diversity in Unity: Communication Strategies and Target Reader in Three Women´s Magazines (en)
skos:prefLabel
  • Diversity in Unity: Communication Strategies and Target Reader in Three Women´s Magazines
  • Diversity in Unity: Communication Strategies and Target Reader in Three Women´s Magazines (en)
skos:notation
  • RIV/61988987:17250/09:A1100VS7!RIV11-GA0-17250___
http://linked.open...avai/riv/aktivita
http://linked.open...avai/riv/aktivity
  • P(GA405/07/0176)
http://linked.open...iv/cisloPeriodika
  • 1
http://linked.open...vai/riv/dodaniDat
http://linked.open...aciTvurceVysledku
http://linked.open.../riv/druhVysledku
http://linked.open...iv/duvernostUdaju
http://linked.open...titaPredkladatele
http://linked.open...dnocenehoVysledku
  • 310925
http://linked.open...ai/riv/idVysledku
  • RIV/61988987:17250/09:A1100VS7
http://linked.open...riv/jazykVysledku
http://linked.open.../riv/klicovaSlova
  • communication strategy; critical discourse analysis; female magazines; stylistics; personalization; conversationalisation (en)
http://linked.open.../riv/klicoveSlovo
http://linked.open...odStatuVydavatele
  • CZ - Česká republika
http://linked.open...ontrolniKodProRIV
  • [E1C1A518F953]
http://linked.open...i/riv/nazevZdroje
  • Ostrava Journal of English Philology
http://linked.open...in/vavai/riv/obor
http://linked.open...ichTvurcuVysledku
http://linked.open...cetTvurcuVysledku
http://linked.open...vavai/riv/projekt
http://linked.open...UplatneniVysledku
http://linked.open...v/svazekPeriodika
  • 1
http://linked.open...iv/tvurceVysledku
  • Tomášková, Renáta
issn
  • 1803-8174
number of pages
http://localhost/t...ganizacniJednotka
  • 17250
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