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  • Úzká koordinace materiálových a informačních toků patří ke klíčovým předpokladům úspěšné implementace CRM v podnuiku. Cílem stati je diskutovat novou koncepci poptávkového řetězce , která je spjata s koordinací marketingových , logistických a dalších podnikových činností v procesu tvorby hodnoty pro zákazníka. Sta´t je založená na bibliografické rešerši publikací v zveřejněných v letech 2000-2006 a rozhodovorech s manažery 10 vybraných podniků chemického a potravinářského průmyslu. (cs)
  • The horizontal and vertical integration of materials and informatíon flows is one of necessary assumptions important for CRM implementation too. The goal of article Is to discus the new concept of Demand Chain Management which Is concerned to span gap between marketing, logistics, and other parts of the management In customers value creation. Study Is based on wide bibliography search In 2000 - 2006 Iiterature and discussion with marketers and supply chain managers In 10 enterprises of the chemical and food industry.
  • The horizontal and vertical integration of materials and informatíon flows is one of necessary assumptions important for CRM implementation too. The goal of article Is to discus the new concept of Demand Chain Management which Is concerned to span gap between marketing, logistics, and other parts of the management In customers value creation. Study Is based on wide bibliography search In 2000 - 2006 Iiterature and discussion with marketers and supply chain managers In 10 enterprises of the chemical and food industry. (en)
Title
  • Demand Chain Management and CRM
  • Demand Chain Management and CRM (en)
  • Poptávkový řetězec a CRM (cs)
skos:prefLabel
  • Demand Chain Management and CRM
  • Demand Chain Management and CRM (en)
  • Poptávkový řetězec a CRM (cs)
skos:notation
  • RIV/60461373:22340/07:00019479!RIV08-MSM-22340___
http://linked.open.../vavai/riv/strany
  • 68-71
http://linked.open...avai/riv/aktivita
http://linked.open...avai/riv/aktivity
  • Z(MSM6046137306)
http://linked.open...vai/riv/dodaniDat
http://linked.open...aciTvurceVysledku
http://linked.open.../riv/druhVysledku
http://linked.open...iv/duvernostUdaju
http://linked.open...titaPredkladatele
http://linked.open...dnocenehoVysledku
  • 416130
http://linked.open...ai/riv/idVysledku
  • RIV/60461373:22340/07:00019479
http://linked.open...riv/jazykVysledku
http://linked.open.../riv/klicovaSlova
  • Supply Chain management (SCM); demand chain concept (DCM); marketing; integration; logistical technologies; customer relationship management (CRM) (en)
http://linked.open.../riv/klicoveSlovo
http://linked.open...ontrolniKodProRIV
  • [C25FE66E9DA5]
http://linked.open...v/mistoKonaniAkce
  • Lázně Bohdaneč
http://linked.open...i/riv/mistoVydani
  • Pardubice
http://linked.open...i/riv/nazevZdroje
  • Customer's Relationship Management 07
http://linked.open...in/vavai/riv/obor
http://linked.open...ichTvurcuVysledku
http://linked.open...cetTvurcuVysledku
http://linked.open...UplatneniVysledku
http://linked.open...iv/tvurceVysledku
  • Gros, Ivan
  • Grosová, Stanislava
http://linked.open...vavai/riv/typAkce
http://linked.open.../riv/zahajeniAkce
http://linked.open...n/vavai/riv/zamer
number of pages
http://purl.org/ne...btex#hasPublisher
  • Univerzita Pardubice
https://schema.org/isbn
  • 978-80-7395-016-3
http://localhost/t...ganizacniJednotka
  • 22340
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