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  • This contribution picks up on the threads of the paper [Grosova, Gros 2006] and the book [Lostakova H. and coll. 2006] and is dealing with new trends in marketing and supply chain management (SCM) integration in customers needs meeting. On the basis of literature review and discussion with marketing, logistical and supply chain managers in Czech companies the new concept of the demand chain management (DCM) is discussed [Juttner, Christipher, Baker 2006]. Authors state, that the concept of DCM is not in managerial practice and management theory enlarged, but we may find the basic principles of DCM in marketing, logistics and supply chain management theory and practice.
  • This contribution picks up on the threads of the paper [Grosova, Gros 2006] and the book [Lostakova H. and coll. 2006] and is dealing with new trends in marketing and supply chain management (SCM) integration in customers needs meeting. On the basis of literature review and discussion with marketing, logistical and supply chain managers in Czech companies the new concept of the demand chain management (DCM) is discussed [Juttner, Christipher, Baker 2006]. Authors state, that the concept of DCM is not in managerial practice and management theory enlarged, but we may find the basic principles of DCM in marketing, logistics and supply chain management theory and practice. (en)
  • Příspěvek navazuje na práce uskutečněné autory v roce2006 a zabývá se problematikou integrace marketingu a SCM. Východiskem je rozsáhlá rešerše literárních pramenů a diskuze s předními odborníky z oblasti marketingu a logistiky. Autoři konstatují, že nový koncept DCM není mezi odbornou veřejností znám, ale principy nového konceptu jsou nedílnou součástí moderního CRM konceptu i systému řízení dodavatelských řetězců. (cs)
Title
  • Demand chain - new term or the new approach in customers needs meeting?
  • Demand chain - new term or the new approach in customers needs meeting? (en)
  • Poptávkový řetězec- nový pojem nebo nový přístup při plnění požadavků zákazníků? (cs)
skos:prefLabel
  • Demand chain - new term or the new approach in customers needs meeting?
  • Demand chain - new term or the new approach in customers needs meeting? (en)
  • Poptávkový řetězec- nový pojem nebo nový přístup při plnění požadavků zákazníků? (cs)
skos:notation
  • RIV/60461373:22340/07:00019476!RIV08-MSM-22340___
http://linked.open.../vavai/riv/strany
  • 28-36
http://linked.open...avai/riv/aktivita
http://linked.open...avai/riv/aktivity
  • Z(MSM6046137306)
http://linked.open...vai/riv/dodaniDat
http://linked.open...aciTvurceVysledku
http://linked.open.../riv/druhVysledku
http://linked.open...iv/duvernostUdaju
http://linked.open...titaPredkladatele
http://linked.open...dnocenehoVysledku
  • 416133
http://linked.open...ai/riv/idVysledku
  • RIV/60461373:22340/07:00019476
http://linked.open...riv/jazykVysledku
http://linked.open.../riv/klicovaSlova
  • Supply chain management (SCM); demand chain concept (DCM); marketing; integration; logistical technologies; customer relationship management (CRM) (en)
http://linked.open.../riv/klicoveSlovo
http://linked.open...ontrolniKodProRIV
  • [A378FAA67A51]
http://linked.open...v/mistoKonaniAkce
  • Bratislava
http://linked.open...i/riv/mistoVydani
  • Bratislava
http://linked.open...i/riv/nazevZdroje
  • Modern Approaches to corporate management
http://linked.open...in/vavai/riv/obor
http://linked.open...ichTvurcuVysledku
http://linked.open...cetTvurcuVysledku
http://linked.open...UplatneniVysledku
http://linked.open...iv/tvurceVysledku
  • Gros, Ivan
  • Grosová, Stanislava
http://linked.open...vavai/riv/typAkce
http://linked.open.../riv/zahajeniAkce
http://linked.open...n/vavai/riv/zamer
number of pages
http://purl.org/ne...btex#hasPublisher
  • Slovenská technická univerzita v Bratislave
https://schema.org/isbn
  • 978-80-227-2750-1
http://localhost/t...ganizacniJednotka
  • 22340
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