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Description
  • CRM environment lay new demands on management practice and the development of the new managerial approaches in the theory. One of them is horizontal and vertical integration of materials and information flows need. But in the managerial practice continue problems with coordination enterprise partial fields and the development of the marketing and logistical theory goes on own ways. Object of this study is analysis of reasons of poor coordination between logistics and marketing and the role of CRM system implementation in the SCM environment in the improvement of this situation.
  • CRM environment lay new demands on management practice and the development of the new managerial approaches in the theory. One of them is horizontal and vertical integration of materials and information flows need. But in the managerial practice continue problems with coordination enterprise partial fields and the development of the marketing and logistical theory goes on own ways. Object of this study is analysis of reasons of poor coordination between logistics and marketing and the role of CRM system implementation in the SCM environment in the improvement of this situation. (en)
  • Prostředí dodavatelských řetězců klade nové požadavky na manažerskou praxi, zejména zabezpečit horizontální a vertikální integraci materiálových a informačních toků . V manažerské praxi však pokračují problémy s koordinací zejména marketingu a logistiky. Cílem studie je analýza příčin špatně koordinace mezi logistikou a marketingem a roli implementace CRM systému při zlepšení této situace. Studie je zaměřena na logistické technologie jako je JiT, KANBAN, QR, ECR, CPFR, TOC a dalších metod jako předpoklad úspěšného řízení dodavatelského řetězce a úspěšného zavedení CRM. Na závěr je hodnocen koncept DCM. (cs)
Title
  • CRM Environment . Space for logistics and marketing integration
  • CRM Environment . Space for logistics and marketing integration (en)
  • Prostředí CRM-prostor pro integraci marketingu a logistiky (cs)
skos:prefLabel
  • CRM Environment . Space for logistics and marketing integration
  • CRM Environment . Space for logistics and marketing integration (en)
  • Prostředí CRM-prostor pro integraci marketingu a logistiky (cs)
skos:notation
  • RIV/60461373:22340/07:00019472!RIV08-MSM-22340___
http://linked.open.../vavai/riv/strany
  • 245-250
http://linked.open...avai/riv/aktivita
http://linked.open...avai/riv/aktivity
  • Z(MSM6046137306)
http://linked.open...vai/riv/dodaniDat
http://linked.open...aciTvurceVysledku
http://linked.open.../riv/druhVysledku
http://linked.open...iv/duvernostUdaju
http://linked.open...titaPredkladatele
http://linked.open...dnocenehoVysledku
  • 415305
http://linked.open...ai/riv/idVysledku
  • RIV/60461373:22340/07:00019472
http://linked.open...riv/jazykVysledku
http://linked.open.../riv/klicovaSlova
  • CRM; marketing and logistics coordination (en)
http://linked.open.../riv/klicoveSlovo
http://linked.open...ontrolniKodProRIV
  • [C7A9F0500C7B]
http://linked.open...v/mistoKonaniAkce
  • Brno
http://linked.open...i/riv/mistoVydani
  • Brno
http://linked.open...i/riv/nazevZdroje
  • Konference Research in the Area of Economics and Company management
http://linked.open...in/vavai/riv/obor
http://linked.open...ichTvurcuVysledku
http://linked.open...cetTvurcuVysledku
http://linked.open...UplatneniVysledku
http://linked.open...iv/tvurceVysledku
  • Gros, Ivan
  • Grosová, Stanislava
http://linked.open...vavai/riv/typAkce
http://linked.open.../riv/zahajeniAkce
http://linked.open...n/vavai/riv/zamer
number of pages
http://purl.org/ne...btex#hasPublisher
  • Vysoké učení technické v Brně
https://schema.org/isbn
  • 978-80-214-3482-0
http://localhost/t...ganizacniJednotka
  • 22340
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