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  • The consumption of yellow fats in the Czech Republic has slightly decreased. The reasons for this decrease are likely to be related to consumers effort to limit the portion of fats in their diet. One of the possible ways to stop this trend could be a contemúporary effort of fat producers with new qualities, mainly new functional products ofering the possibility to affect the consumerś health condition. Question is which marketing tools to use in order to present such product to the customer. The effect of some margarine attributes on consumer preferences was evaluated using conjoint analysis. Four attributes with two or alterantively three levels were chosen and manipulated. They were: type of enrichment (omega-3, oligosaccharides, plant sterols), price (low, medium, high), packaging design (modern hi-tech,, natural), claim (physiological claim, health claim).
  • The consumption of yellow fats in the Czech Republic has slightly decreased. The reasons for this decrease are likely to be related to consumers effort to limit the portion of fats in their diet. One of the possible ways to stop this trend could be a contemúporary effort of fat producers with new qualities, mainly new functional products ofering the possibility to affect the consumerś health condition. Question is which marketing tools to use in order to present such product to the customer. The effect of some margarine attributes on consumer preferences was evaluated using conjoint analysis. Four attributes with two or alterantively three levels were chosen and manipulated. They were: type of enrichment (omega-3, oligosaccharides, plant sterols), price (low, medium, high), packaging design (modern hi-tech,, natural), claim (physiological claim, health claim). (en)
  • Trendy v spotřebě na trhu žlutých tuků (máslo, margarín, pomazánky na bázi másla a margarínu) jsou prezentovány v letech 1995-2004. Vliv hedonických, zdravotních, uživatelských vlastností a atributů vztahujících se k procesu vzniku na volbu na trhu margarínových výrobků je analyzován pomocí metody conjoint analýzy. (cs)
Title
  • Vliv balení a značení na preferenci funkčního margarínového výrobku (cs)
  • Labelling and Packaging Effect on Consumer Preference of Functional Margarine Product
  • Labelling and Packaging Effect on Consumer Preference of Functional Margarine Product (en)
skos:prefLabel
  • Vliv balení a značení na preferenci funkčního margarínového výrobku (cs)
  • Labelling and Packaging Effect on Consumer Preference of Functional Margarine Product
  • Labelling and Packaging Effect on Consumer Preference of Functional Margarine Product (en)
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  • RIV/60461373:22340/05:00014832!RIV06-MSM-22340___
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  • 527633
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  • RIV/60461373:22340/05:00014832
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  • funkční potraviny; conjoint analysis; nový výrobek (en)
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  • [E58684E051B2]
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  • Grosová, Stanislava
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http://localhost/t...ganizacniJednotka
  • 22340
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