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Description
  • The objective of this study is to propose a marketing strategy for the antelope meat, fulfillment of which will result in acquiring additional financial resources for maintaining the farming and for supporting research activities. The character of the main product is accompanied by various sales barriers (strong legislature, perishable product). The recommended marketing instrument is: personal sale and customer care with individual approach. Based on the determined price of substitutes, the sale price of antelope meat was suggested. The expected as well as the already executed sales represent a motivation for the future. The study will contribute to a maximal utilization of resources of the organization.
  • The objective of this study is to propose a marketing strategy for the antelope meat, fulfillment of which will result in acquiring additional financial resources for maintaining the farming and for supporting research activities. The character of the main product is accompanied by various sales barriers (strong legislature, perishable product). The recommended marketing instrument is: personal sale and customer care with individual approach. Based on the determined price of substitutes, the sale price of antelope meat was suggested. The expected as well as the already executed sales represent a motivation for the future. The study will contribute to a maximal utilization of resources of the organization. (en)
Title
  • Marketing and management of the intensive common eland breeding - How to stop increasing loss in small farm producing untraditional products?
  • Marketing and management of the intensive common eland breeding - How to stop increasing loss in small farm producing untraditional products? (en)
skos:prefLabel
  • Marketing and management of the intensive common eland breeding - How to stop increasing loss in small farm producing untraditional products?
  • Marketing and management of the intensive common eland breeding - How to stop increasing loss in small farm producing untraditional products? (en)
skos:notation
  • RIV/60460709:41340/14:64991!RIV15-MSM-41340___
http://linked.open...avai/riv/aktivita
http://linked.open...avai/riv/aktivity
  • S
http://linked.open...vai/riv/dodaniDat
http://linked.open...aciTvurceVysledku
http://linked.open.../riv/druhVysledku
http://linked.open...iv/duvernostUdaju
http://linked.open...titaPredkladatele
http://linked.open...dnocenehoVysledku
  • 27434
http://linked.open...ai/riv/idVysledku
  • RIV/60460709:41340/14:64991
http://linked.open...riv/jazykVysledku
http://linked.open.../riv/klicovaSlova
  • antelope, marketing survey, marketing strategy, structured interview, restaurant, hospitality industry, half of the carcass, marketing environment, sales, revenues (en)
http://linked.open.../riv/klicoveSlovo
http://linked.open...ontrolniKodProRIV
  • [CDBC0DF14454]
http://linked.open...i/riv/mistoVydani
  • Germany
http://linked.open...vEdiceCisloSvazku
  • neuveden
http://linked.open...i/riv/nazevZdroje
  • Marketing and management of the intensive common eland breeding - How to stop increasing loss in small farm producing untraditional products?
http://linked.open...in/vavai/riv/obor
http://linked.open...ichTvurcuVysledku
http://linked.open...v/pocetStranKnihy
http://linked.open...cetTvurcuVysledku
http://linked.open...UplatneniVysledku
http://linked.open...iv/tvurceVysledku
  • Ackermann Blažková, Lucie
number of pages
http://purl.org/ne...btex#hasPublisher
  • LAP Lambert Academic Publishing
https://schema.org/isbn
  • 978-3-659-60933-6
http://localhost/t...ganizacniJednotka
  • 41340
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