About: Attitude toward Advertising in General and Attitude toward a Specific Type of Advertising

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About: Attitude toward Advertising in General and Attitude toward a Specific Type of Advertising – A First Empirical Approach Goto Sponge NotDistinct Permalink

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rdf:type	skos:Concept http://linked.opendata.cz/ontology/domain/vavai/Vysledek
Description	The paper examines based on international research the differences between results of studies focused on consumers’ attitude toward advertising. The aim of this paper is to show that it is possible to find situations where the influence of attitudes towards specific ads in general (ASG) on attitudes toward advertising (Aad) can be observed and also it is possible to find no influence of attitudes toward ads in general (AG) on Aad. The paper shows that the problem comes from the definition of AG. The experiments described in this paper detect attitudinal differences toward advertising in general among studied nations depending on the type of advertising. The research encompasses respondents from three countries with different economic and cultural backgrounds (Germany, Ukraine and USA). The data were collected based on a quantitative survey and experiment among university students. The results show that the concept of AG is in some cases too broad. Differences between AG were confirmed betwe The paper examines based on international research the differences between results of studies focused on consumers’ attitude toward advertising. The aim of this paper is to show that it is possible to find situations where the influence of attitudes towards specific ads in general (ASG) on attitudes toward advertising (Aad) can be observed and also it is possible to find no influence of attitudes toward ads in general (AG) on Aad. The paper shows that the problem comes from the definition of AG. The experiments described in this paper detect attitudinal differences toward advertising in general among studied nations depending on the type of advertising. The research encompasses respondents from three countries with different economic and cultural backgrounds (Germany, Ukraine and USA). The data were collected based on a quantitative survey and experiment among university students. The results show that the concept of AG is in some cases too broad. Differences between AG were confirmed betwe (en)
Title	Attitude toward Advertising in General and Attitude toward a Specific Type of Advertising – A First Empirical Approach Attitude toward Advertising in General and Attitude toward a Specific Type of Advertising – A First Empirical Approach (en)
skos:prefLabel	Attitude toward Advertising in General and Attitude toward a Specific Type of Advertising – A First Empirical Approach Attitude toward Advertising in General and Attitude toward a Specific Type of Advertising – A First Empirical Approach (en)
skos:notation	RIV/60460709:41110/14:63682!RIV15-MSM-41110___
http://linked.open...avai/riv/aktivita	S
http://linked.open...avai/riv/aktivity	S
http://linked.open...iv/cisloPeriodika	1/2014
http://linked.open...vai/riv/dodaniDat	2015
http://linked.open...aciTvurceVysledku	Linhart, Zdeněk
http://linked.open.../riv/druhVysledku	J - Článek v odborném periodiku
http://linked.open...iv/duvernostUdaju	S - Úplné a pravdivé údaje nepodléhající ochraně podle zvláštních právních předpisů
http://linked.open...titaPredkladatele	Česká zemědělská univerzita v Praze / Provozně ekonomická fakulta
http://linked.open...dnocenehoVysledku	4482
http://linked.open...ai/riv/idVysledku	RIV/60460709:41110/14:63682
http://linked.open...riv/jazykVysledku	eng - angličtina
http://linked.open.../riv/klicovaSlova	attitude toward advertising, attitude toward advertising in general, hard and soft sell, religion, Germany, Ukraine, USA (en)
http://linked.open.../riv/klicoveSlovo	Ukraine religion - spirituality - sect - health care - nursing personnel - doctors attitude toward advertising attitude toward advertising in general hard and soft sell Germany USA
http://linked.open...odStatuVydavatele	CZ - Česká republika
http://linked.open...ontrolniKodProRIV	[67E831D8C8A0]
http://linked.open...i/riv/nazevZdroje	Journal of Competitiveness
http://linked.open...in/vavai/riv/obor	AE
http://linked.open...ichTvurcuVysledku	1 (xsd:int)
http://linked.open...cetTvurcuVysledku	3 (xsd:int)
http://linked.open...UplatneniVysledku	2014
http://linked.open...v/svazekPeriodika	6
http://linked.open...iv/tvurceVysledku	Vnoučková, Lucie Linhart, Zdeněk Dianoux, Christian
http://linked.open...ain/vavai/riv/wos	0
issn	1804-171X
number of pages	17 (xsd:int)
http://localhost/t...ganizacniJednotka	41110

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