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Description
| - The goal of the article is to identify differences in competences of a crisis manager and competences of a manager of a company that is not in the acute phase of crisis. Furthermore, the article focuses on the principles of crisis communication which is a part of crisis management in crises resulting in particular from breakdowns, disasters and in similar fast developing crises as well as procedural crises. The analyses of crisis communication carried out have revealed that its level and the efficiency of implementation or non-implementation may positively or negatively impact the image and goodwill of a company as well as the public opinion which in turn reflects in the loyalty or disloyalty of customers, brand perception and also advertising and sales support. The article identifies and characterises frequent shortcomings in crisis communication, in particular with respect to the media and in connection therewith proposes steps to eliminate them. Companies should concentrate on preventive measures
- The goal of the article is to identify differences in competences of a crisis manager and competences of a manager of a company that is not in the acute phase of crisis. Furthermore, the article focuses on the principles of crisis communication which is a part of crisis management in crises resulting in particular from breakdowns, disasters and in similar fast developing crises as well as procedural crises. The analyses of crisis communication carried out have revealed that its level and the efficiency of implementation or non-implementation may positively or negatively impact the image and goodwill of a company as well as the public opinion which in turn reflects in the loyalty or disloyalty of customers, brand perception and also advertising and sales support. The article identifies and characterises frequent shortcomings in crisis communication, in particular with respect to the media and in connection therewith proposes steps to eliminate them. Companies should concentrate on preventive measures (en)
- The goal of the article is to identify differences in competences of a crisis manager and competences of a manager of a company that is not in the acute phase of crisis. Furthermore, the article focuses on the principles of crisis communication which is a part of crisis management in crises resulting in particular from breakdowns, disasters and in similar fast developing crises as well as procedural crises. The analyses of crisis communication carried out have revealed that its level and the efficiency of implementation or non-implementation may positively or negatively impact the image and goodwill of a company as well as the public opinion which in turn reflects in the loyalty or disloyalty of customers, brand perception and also advertising and sales support. The article identifies and characterises frequent shortcomings in crisis communication, in particular with respect to the media and in connection therewith proposes steps to eliminate them. Companies should concentrate on preventive measures (cs)
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Title
| - Management competences in crisis communication
- Management competences in crisis communication (en)
- Manažerské kompetence pro krizovou komunikaci (cs)
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skos:prefLabel
| - Management competences in crisis communication
- Management competences in crisis communication (en)
- Manažerské kompetence pro krizovou komunikaci (cs)
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skos:notation
| - RIV/60460709:41110/08:26372!RIV09-MSM-41110___
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http://linked.open...avai/riv/aktivita
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http://linked.open...avai/riv/aktivity
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http://linked.open...iv/cisloPeriodika
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http://linked.open...vai/riv/dodaniDat
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http://linked.open...aciTvurceVysledku
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http://linked.open.../riv/druhVysledku
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http://linked.open...iv/duvernostUdaju
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http://linked.open...titaPredkladatele
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http://linked.open...dnocenehoVysledku
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http://linked.open...ai/riv/idVysledku
| - RIV/60460709:41110/08:26372
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http://linked.open...riv/jazykVysledku
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http://linked.open.../riv/klicovaSlova
| - competence, company crisis, crisis management, crisis communication (en)
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http://linked.open.../riv/klicoveSlovo
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http://linked.open...odStatuVydavatele
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http://linked.open...ontrolniKodProRIV
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http://linked.open...i/riv/nazevZdroje
| - Scientia Agriculturae Bohemica
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http://linked.open...in/vavai/riv/obor
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http://linked.open...ichTvurcuVysledku
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http://linked.open...cetTvurcuVysledku
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http://linked.open...UplatneniVysledku
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http://linked.open...v/svazekPeriodika
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http://linked.open...iv/tvurceVysledku
| - Kolman, Luděk
- Zuzák, Roman
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http://linked.open...n/vavai/riv/zamer
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issn
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number of pages
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http://localhost/t...ganizacniJednotka
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