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  • Fair trade is a concept of social responsibility, which helps more than seven million people in Africa, Asia and Latin America to work and live in decent conditions. The University of South Bohemia, Faculty of Economics, engaged itself in support of the concept in 2010 and gained the status of being a %22fairtrade faculty%22 in 2013. This paper is a part of research activities in this field - the main goal is focused on assessing consumers' views on fair trade coffee, and on defining the preliminary input data to be able to profile the typical fair trade coffee consumer at the University of South Bohemia, as one of the long-term fairtrade activities.
  • Fair trade is a concept of social responsibility, which helps more than seven million people in Africa, Asia and Latin America to work and live in decent conditions. The University of South Bohemia, Faculty of Economics, engaged itself in support of the concept in 2010 and gained the status of being a %22fairtrade faculty%22 in 2013. This paper is a part of research activities in this field - the main goal is focused on assessing consumers' views on fair trade coffee, and on defining the preliminary input data to be able to profile the typical fair trade coffee consumer at the University of South Bohemia, as one of the long-term fairtrade activities. (en)
Title
  • Fairtrade and its Application in the academic Sphere; the Case of the University of South Bohemia, Faculty of Economics
  • Fairtrade and its Application in the academic Sphere; the Case of the University of South Bohemia, Faculty of Economics (en)
skos:prefLabel
  • Fairtrade and its Application in the academic Sphere; the Case of the University of South Bohemia, Faculty of Economics
  • Fairtrade and its Application in the academic Sphere; the Case of the University of South Bohemia, Faculty of Economics (en)
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  • RIV/60076658:12510/14:43888445!RIV15-MSM-12510___
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  • RIV/60076658:12510/14:43888445
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  • sustainable development; marketing research; coffee; Fairtrade; Consumer (en)
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  • [D04D72F92F2C]
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  • České Budějovice
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  • České Budějovice
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  • Proceedings of the 8th International Scientific Conference INPROFORUM. Investment Decision-Making in the Period of Economic Recovery
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  • Šalamoun, Jan
  • Volfová, Hana
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issn
  • 2336-6788
number of pages
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  • Jihočeská univerzita v Českých Budějovicích. Ekonomická fakulta
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  • 978-80-7394-484-1
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  • 12510
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