About: Concept of Brand Building

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An Entity of Type : http://linked.opendata.cz/ontology/domain/vavai/Vysledek, within Data Space : linked.opendata.cz associated with source document(s)

Attributes	Values
rdf:type	skos:Concept http://linked.opendata.cz/ontology/domain/vavai/Vysledek
rdfs:seeAlso	http://www.citem.info/previous-conferences/citem-2011
Description	A brand is a valuable strategic resource that can create a sustainable competitive advantage if managed properly. For a company, brand is a strong asset. Building such a brand is not a question of an ad hoc decision. At the beginning it is crucial to decide, if it is worth to even try to build one. Other main considerations are the sponsor of the brand, its concrete name and strategy. Some authors also introduce brand positioning as an important step in the brand building process. Brand-building process is often described as a number of sequential stages. But it is necessary to state, that some activities and decision makings are to be made continuously, some concurrently and some at any time during the process. The aim of this paper is to review the available literature and journals to build a simple model, which would have a potential to help entrepreneurs to establish their brand as a tool of competitiveness. A brand is a valuable strategic resource that can create a sustainable competitive advantage if managed properly. For a company, brand is a strong asset. Building such a brand is not a question of an ad hoc decision. At the beginning it is crucial to decide, if it is worth to even try to build one. Other main considerations are the sponsor of the brand, its concrete name and strategy. Some authors also introduce brand positioning as an important step in the brand building process. Brand-building process is often described as a number of sequential stages. But it is necessary to state, that some activities and decision makings are to be made continuously, some concurrently and some at any time during the process. The aim of this paper is to review the available literature and journals to build a simple model, which would have a potential to help entrepreneurs to establish their brand as a tool of competitiveness. (en)
Title	Concept of Brand Building Concept of Brand Building (en)
skos:prefLabel	Concept of Brand Building Concept of Brand Building (en)
skos:notation	RIV/60076658:12510/12:43884802!RIV13-MSM-12510___
http://linked.open...avai/riv/aktivita	I
http://linked.open...avai/riv/aktivity	I
http://linked.open...vai/riv/dodaniDat	2013
http://linked.open...aciTvurceVysledku	Vojtko, Viktor Pavezová, Iveta Šalamoun, Jan
http://linked.open.../riv/druhVysledku	D - Článek ve sborníku
http://linked.open...iv/duvernostUdaju	S - Úplné a pravdivé údaje nepodléhající ochraně podle zvláštních právních předpisů
http://linked.open...titaPredkladatele	Jihočeská univerzita v Českých Budějovicích / Ekonomická fakulta
http://linked.open...dnocenehoVysledku	128366
http://linked.open...ai/riv/idVysledku	RIV/60076658:12510/12:43884802
http://linked.open...riv/jazykVysledku	eng - angličtina
http://linked.open.../riv/klicovaSlova	Brand Building, Process, Concept, Competitiveness (en)
http://linked.open.../riv/klicoveSlovo	Competitiveness Concept Brand Building Process
http://linked.open...ontrolniKodProRIV	[BB4BB6214A84]
http://linked.open...v/mistoKonaniAkce	Tábor
http://linked.open...i/riv/mistoVydani	České Budějovice
http://linked.open...i/riv/nazevZdroje	Citem 2011 Conference Proceedings
http://linked.open...in/vavai/riv/obor	AE
http://linked.open...ichTvurcuVysledku	3 (xsd:int)
http://linked.open...cetTvurcuVysledku	3 (xsd:int)
http://linked.open...UplatneniVysledku	2012
http://linked.open...iv/tvurceVysledku	Vojtko, Viktor Pavezová, Iveta Šalamoun, Jan
http://linked.open...vavai/riv/typAkce	WRD - Světová
http://linked.open.../riv/zahajeniAkce	2011-12-07 (xsd:date)
number of pages	11 (xsd:int)
http://purl.org/ne...btex#hasPublisher	Faculty of Economics, University of South Bohemia in České Budějovice
https://schema.org/isbn	978-80-7394-366-0
http://localhost/t...ganizacniJednotka	12510

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