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  • Aim of this paper is to select major corporate marketing processes, which are small and medium companies engaged in and specify the most important indicators, which are provided. To fulfill targets was used selected data obtained within the project GAJU 068/2010/S. Post presents detailed results of the marketing process for selected indicators based on the frequency of monitoring companies. Greater than 50% of the audience for indicators of marketing processes was detected only in the following, the competition (which tracks 64% of companies), customers (which tracks 63% of companies) and customer satisfaction.
  • Aim of this paper is to select major corporate marketing processes, which are small and medium companies engaged in and specify the most important indicators, which are provided. To fulfill targets was used selected data obtained within the project GAJU 068/2010/S. Post presents detailed results of the marketing process for selected indicators based on the frequency of monitoring companies. Greater than 50% of the audience for indicators of marketing processes was detected only in the following, the competition (which tracks 64% of companies), customers (which tracks 63% of companies) and customer satisfaction. (en)
Title
  • Importance, trend and current status of selected indicators of marketing processes in small and medium companies in the South Bohemian region
  • Importance, trend and current status of selected indicators of marketing processes in small and medium companies in the South Bohemian region (en)
skos:prefLabel
  • Importance, trend and current status of selected indicators of marketing processes in small and medium companies in the South Bohemian region
  • Importance, trend and current status of selected indicators of marketing processes in small and medium companies in the South Bohemian region (en)
skos:notation
  • RIV/60076658:12510/11:43882286!RIV12-MSM-12510___
http://linked.open...avai/riv/aktivita
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  • S
http://linked.open...vai/riv/dodaniDat
http://linked.open...aciTvurceVysledku
http://linked.open.../riv/druhVysledku
http://linked.open...iv/duvernostUdaju
http://linked.open...titaPredkladatele
http://linked.open...dnocenehoVysledku
  • 203903
http://linked.open...ai/riv/idVysledku
  • RIV/60076658:12510/11:43882286
http://linked.open...riv/jazykVysledku
http://linked.open.../riv/klicovaSlova
  • Small and middle sized companies, Process management. (en)
http://linked.open.../riv/klicoveSlovo
http://linked.open...ontrolniKodProRIV
  • [05849A856283]
http://linked.open...v/mistoKonaniAkce
  • České Budějovice
http://linked.open...i/riv/mistoVydani
  • České Budějovice
http://linked.open...i/riv/nazevZdroje
  • Sborník z mezinárodní vědecké konference Inproforum 2011 %22Globální ekonomická krize - regionální dopady%22
http://linked.open...in/vavai/riv/obor
http://linked.open...ichTvurcuVysledku
http://linked.open...cetTvurcuVysledku
http://linked.open...UplatneniVysledku
http://linked.open...iv/tvurceVysledku
  • Sláma, Jiří
  • Březinová, Monika
http://linked.open...vavai/riv/typAkce
http://linked.open.../riv/zahajeniAkce
number of pages
http://purl.org/ne...btex#hasPublisher
  • Jihočeská univerzita v Českých Budějovicích. Ekonomická fakulta
https://schema.org/isbn
  • 978-80-7394-316-5
http://localhost/t...ganizacniJednotka
  • 12510
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