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Description
  • The study explains some aspects of the development of Czech modern advertising in the 19th century. The study uses an analysis of the dis- course about the content of the term %22reklama%22 (ie advertising). Author criticizes professionally unsubstantiated thesis about historical origin of Czech modern advertising, which appear in the primary and secondary literature. The study re- jects the concept of local development Czech ad- vertising. According to the author it is necessary to combine emergence advertising (in the 19th cen- tury) with the process of acculturation. Process of acculturation began in the first half of the 19th century. Transfer of innovation took place in the direction from the center to the periphery. The traditional form of the offers of goods was mainly verbal, vocal and audio vocal. Acculturation reac- tion has brought preferences of visual and literary forms. Acculturation was also a conflict between high and low culture.
  • The study explains some aspects of the development of Czech modern advertising in the 19th century. The study uses an analysis of the dis- course about the content of the term %22reklama%22 (ie advertising). Author criticizes professionally unsubstantiated thesis about historical origin of Czech modern advertising, which appear in the primary and secondary literature. The study re- jects the concept of local development Czech ad- vertising. According to the author it is necessary to combine emergence advertising (in the 19th cen- tury) with the process of acculturation. Process of acculturation began in the first half of the 19th century. Transfer of innovation took place in the direction from the center to the periphery. The traditional form of the offers of goods was mainly verbal, vocal and audio vocal. Acculturation reac- tion has brought preferences of visual and literary forms. Acculturation was also a conflict between high and low culture. (en)
  • The study explains some aspects of the development of Czech modern advertising in the 19th century. The study uses an analysis of the dis- course about the content of the term %22reklama%22 (ie advertising). Author criticizes professionally unsubstantiated thesis about historical origin of Czech modern advertising, which appear in the primary and secondary literature. The study re- jects the concept of local development Czech ad- vertising. According to the author it is necessary to combine emergence advertising (in the 19th cen- tury) with the process of acculturation. Process of acculturation began in the first half of the 19th century. Transfer of innovation took place in the direction from the center to the periphery. The traditional form of the offers of goods was mainly verbal, vocal and audio vocal. Acculturation reac- tion has brought preferences of visual and literary forms. Acculturation was also a conflict between high and low culture. (cs)
Title
  • Reklama v Českých zemích v 19. století jako příklad akulturačního přenosu hospodářské inovace
  • Reklama v Českých zemích v 19. století jako příklad akulturačního přenosu hospodářské inovace (cs)
  • Czech advertising in the 19th century as an example of acculturation transfer of economical inovation (en)
skos:prefLabel
  • Reklama v Českých zemích v 19. století jako příklad akulturačního přenosu hospodářské inovace
  • Reklama v Českých zemích v 19. století jako příklad akulturačního přenosu hospodářské inovace (cs)
  • Czech advertising in the 19th century as an example of acculturation transfer of economical inovation (en)
skos:notation
  • RIV/49777513:23510/14:43924323!RIV15-MSM-23510___
http://linked.open...avai/riv/aktivita
http://linked.open...avai/riv/aktivity
  • V
http://linked.open...iv/cisloPeriodika
  • 3-4
http://linked.open...vai/riv/dodaniDat
http://linked.open...aciTvurceVysledku
http://linked.open.../riv/druhVysledku
http://linked.open...iv/duvernostUdaju
http://linked.open...titaPredkladatele
http://linked.open...dnocenehoVysledku
  • 41948
http://linked.open...ai/riv/idVysledku
  • RIV/49777513:23510/14:43924323
http://linked.open...riv/jazykVysledku
http://linked.open.../riv/klicovaSlova
  • inovation; economical; transfer; acculturation; example; century; 19th; the; advertising; Czech (en)
http://linked.open.../riv/klicoveSlovo
http://linked.open...odStatuVydavatele
  • CZ - Česká republika
http://linked.open...ontrolniKodProRIV
  • [047C1050D40C]
http://linked.open...i/riv/nazevZdroje
  • Antropowebzin
http://linked.open...in/vavai/riv/obor
http://linked.open...ichTvurcuVysledku
http://linked.open...cetTvurcuVysledku
http://linked.open...UplatneniVysledku
http://linked.open...v/svazekPeriodika
  • 3-4
http://linked.open...iv/tvurceVysledku
  • Stuchlík, Jaroslav
issn
  • 1801-8807
number of pages
http://localhost/t...ganizacniJednotka
  • 23510
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