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  • The article attempts to examine broadly the origin and the application of the focussed interview method which was developed by Robert K. Merton in the 1940´s during his cooperation with Paul Lazarsfeld in the field of communication research. Although this method is frequently confused with so-called focus groups, author argues that the focus groups are rather legacy of the two different methodological sources than continuation of Merton’s method. The overview of the focus groups evolution is provided as starting point for further description. Next to this, author describes closely the circumstances of Merton’s contribution to communication research and the birth of the focused interview. Following part is devoted to description of the method developed by Merton and his colleagues and to it’s practical application. Finally, the differences between both methods are pointed out and the critiques of the focus groups are discussed. (en)
  • Text se věnuje v širších souvislostech okolnostem zrodu a vymezení metody zaměřovaného interview a tzv. focus groups. Ačkoli je metoda zaměřovaného interview, vytvořená Robertem K. Mertonem, často s focus groups ztotožňována, autor textu zdůrazňuje, že focus groups jsou dědictvím dvou odlišných myšlenkových zdrojů, spíše než čistým dědictvím Mertonovi metody.
  • Text se věnuje v širších souvislostech okolnostem zrodu a vymezení metody zaměřovaného interview a tzv. focus groups. Ačkoli je metoda zaměřovaného interview, vytvořená Robertem K. Mertonem, často s focus groups ztotožňována, autor textu zdůrazňuje, že focus groups jsou dědictvím dvou odlišných myšlenkových zdrojů, spíše než čistým dědictvím Mertonovi metody. (cs)
Title
  • Zaměřované interview a focus groups
  • Focussed Interview and Focus Groups (en)
  • Zaměřované interview a focus groups (cs)
skos:prefLabel
  • Zaměřované interview a focus groups
  • Focussed Interview and Focus Groups (en)
  • Zaměřované interview a focus groups (cs)
skos:notation
  • RIV/49777513:23330/07:00000122!RIV08-MSM-23330___
http://linked.open.../vavai/riv/strany
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http://linked.open...avai/riv/aktivita
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  • 461841
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  • RIV/49777513:23330/07:00000122
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  • methodology; qualitative research; focus groups; focused interview; Robert K. Merton (en)
http://linked.open.../riv/klicoveSlovo
http://linked.open...odStatuVydavatele
  • CZ - Česká republika
http://linked.open...ontrolniKodProRIV
  • [4418EA4D1B32]
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http://linked.open...ichTvurcuVysledku
http://linked.open...cetTvurcuVysledku
http://linked.open...UplatneniVysledku
http://linked.open...v/svazekPeriodika
  • 3
http://linked.open...iv/tvurceVysledku
  • Toušek, Ladislav
issn
  • 1801-8807
number of pages
http://localhost/t...ganizacniJednotka
  • 23330
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