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An Entity of Type : http://linked.opendata.cz/ontology/domain/vavai/Vysledek, within Data Space : linked.opendata.cz associated with source document(s)

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Description
  • This article deals with the benefits of regional brands for companies in the Czech Republic. Research was focused on finding out the expected and actual benefits of regional brands for companies. The data were obtained by questionnaire survey and analysed by IBM SPSS. Representative sample of 204 companies was created. The research analysis disclosed the expected benefits that the regional brand should bring to companies. But the actual benefits are much worse. The statistical testing of hypotheses revealed that the benefits depend on the region of origin, which surprised both us and the regional coordinators.
  • This article deals with the benefits of regional brands for companies in the Czech Republic. Research was focused on finding out the expected and actual benefits of regional brands for companies. The data were obtained by questionnaire survey and analysed by IBM SPSS. Representative sample of 204 companies was created. The research analysis disclosed the expected benefits that the regional brand should bring to companies. But the actual benefits are much worse. The statistical testing of hypotheses revealed that the benefits depend on the region of origin, which surprised both us and the regional coordinators. (en)
Title
  • The Benefits of Regional Brands for Companies
  • The Benefits of Regional Brands for Companies (en)
skos:prefLabel
  • The Benefits of Regional Brands for Companies
  • The Benefits of Regional Brands for Companies (en)
skos:notation
  • RIV/47813059:19520/14:#0002780!RIV15-MSM-19520___
http://linked.open...avai/riv/aktivita
http://linked.open...avai/riv/aktivity
  • O
http://linked.open...vai/riv/dodaniDat
http://linked.open...aciTvurceVysledku
http://linked.open.../riv/druhVysledku
http://linked.open...iv/duvernostUdaju
http://linked.open...titaPredkladatele
http://linked.open...dnocenehoVysledku
  • 5077
http://linked.open...ai/riv/idVysledku
  • RIV/47813059:19520/14:#0002780
http://linked.open...riv/jazykVysledku
http://linked.open.../riv/klicovaSlova
  • Brand; regional brands; product protective branding programs; brand benefits. (en)
http://linked.open.../riv/klicoveSlovo
http://linked.open...ontrolniKodProRIV
  • [ABCC79D53CFA]
http://linked.open...v/mistoKonaniAkce
  • Londýn
http://linked.open...i/riv/mistoVydani
  • Neuvedeno
http://linked.open...i/riv/nazevZdroje
  • ICBEFSM 2014 : XII International Conference on Business, Economics, Financial Sciences and Management
http://linked.open...in/vavai/riv/obor
http://linked.open...ichTvurcuVysledku
http://linked.open...cetTvurcuVysledku
http://linked.open...UplatneniVysledku
http://linked.open...iv/tvurceVysledku
  • STARZYCZNÁ, Halina
  • STOKLASA, Michal
  • MATUŠÍNSKÁ, Kateřina
http://linked.open...vavai/riv/typAkce
http://linked.open.../riv/zahajeniAkce
issn
  • 1307-6892
number of pages
http://purl.org/ne...btex#hasPublisher
  • Neuveden
http://localhost/t...ganizacniJednotka
  • 19520
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