About: Consumer Behaviour in a Specific Segment:The Case of Czech Singles Behaviour Towards Holiday Spending

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An Entity of Type : http://linked.opendata.cz/ontology/domain/vavai/Vysledek, within Data Space : linked.opendata.cz associated with source document(s)

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rdf:type	skos:Concept http://linked.opendata.cz/ontology/domain/vavai/Vysledek
Description	This paper presents results of primary quantitative research on singles as a specific segment for marketers with focus on reported consumer behaviour towards holiday. It starts with brief theoretical debate on segmentation and singles as socio-demographic subculture. There are some fundamental changes in the population lifestyle thanks to globalization and socio-economic events. Today it is not important to start a family, young people prefer to study and then to build their career. For purpose of collecting data, online and offline questionnaire survey was given to 390 respondents. Statistics utilized in this research included frequency, percentage, Pearson's Chi-square and Kruskal Wallis test. Data was evaluated using SPSS software. The research analysis disclosed different preferences in ways of spending holidays based on gender. Moreover, it shows that cost of respondents last holidays is dependent on type of the household but independent on the city they live in. These findings co uld be useful for marketing of SMEs which usually serves the niche markets and specific consumer segments. This paper presents results of primary quantitative research on singles as a specific segment for marketers with focus on reported consumer behaviour towards holiday. It starts with brief theoretical debate on segmentation and singles as socio-demographic subculture. There are some fundamental changes in the population lifestyle thanks to globalization and socio-economic events. Today it is not important to start a family, young people prefer to study and then to build their career. For purpose of collecting data, online and offline questionnaire survey was given to 390 respondents. Statistics utilized in this research included frequency, percentage, Pearson's Chi-square and Kruskal Wallis test. Data was evaluated using SPSS software. The research analysis disclosed different preferences in ways of spending holidays based on gender. Moreover, it shows that cost of respondents last holidays is dependent on type of the household but independent on the city they live in. These findings co uld be useful for marketing of SMEs which usually serves the niche markets and specific consumer segments. (en)
Title	Consumer Behaviour in a Specific Segment:The Case of Czech Singles Behaviour Towards Holiday Spending Consumer Behaviour in a Specific Segment:The Case of Czech Singles Behaviour Towards Holiday Spending (en)
skos:prefLabel	Consumer Behaviour in a Specific Segment:The Case of Czech Singles Behaviour Towards Holiday Spending Consumer Behaviour in a Specific Segment:The Case of Czech Singles Behaviour Towards Holiday Spending (en)
skos:notation	RIV/47813059:19520/14:#0002769!RIV15-MSM-19520___
http://linked.open...avai/riv/aktivita	S
http://linked.open...avai/riv/aktivity	S
http://linked.open...vai/riv/dodaniDat	2015
http://linked.open...aciTvurceVysledku	KLEPEK, Martin Matušínská, Kateřina
http://linked.open.../riv/druhVysledku	D - Článek ve sborníku
http://linked.open...iv/duvernostUdaju	S - Úplné a pravdivé údaje nepodléhající ochraně podle zvláštních právních předpisů
http://linked.open...titaPredkladatele	Slezská univerzita v Opavě / Obchodně podnikatelská fakulta v Karviné
http://linked.open...dnocenehoVysledku	8730
http://linked.open...ai/riv/idVysledku	RIV/47813059:19520/14:#0002769
http://linked.open...riv/jazykVysledku	eng - angličtina
http://linked.open.../riv/klicovaSlova	consumer behaviour; market segmentation; singles; tourism (en)
http://linked.open.../riv/klicoveSlovo	singles market segmentation tourism consumer behaviour
http://linked.open...ontrolniKodProRIV	[CCCCC11E3590]
http://linked.open...v/mistoKonaniAkce	Itálie, Miláno
http://linked.open...i/riv/mistoVydani	Neuvedeno
http://linked.open...i/riv/nazevZdroje	Crafting Global Competitive Economies: 2020 Vision Strategic Planning and Smart Implementation
http://linked.open...in/vavai/riv/obor	AE
http://linked.open...ichTvurcuVysledku	2 (xsd:int)
http://linked.open...cetTvurcuVysledku	2 (xsd:int)
http://linked.open...UplatneniVysledku	2014
http://linked.open...iv/tvurceVysledku	MATUŠÍNSKÁ, Kateřina KLEPEK, Martin
http://linked.open...vavai/riv/typAkce	WRD - Světová
http://linked.open.../riv/zahajeniAkce	2014-11-06 (xsd:date)
number of pages	8 (xsd:int)
http://purl.org/ne...btex#hasPublisher	International Business Information Management Association
https://schema.org/isbn	978-0-9860419-3-8
http://localhost/t...ganizacniJednotka	19520

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