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  • This article deals with the perceived quality of regional products in the Moravian-Silesian region in the Czech Republic. Research was focused on finding out what do consumers perceive as a quality product and what characteristics make a quality product. The data were obtained by questionnaire survey and analysed by IBM SPSS. From the thousands of respondents the representative sample of 719 for MS region was created based on demographic factors of gender, age, education and income. The research analysis disclosed that consumers in MS region are still price oriented and that the preference of quality over price does not depend on regional brand knowledge.
  • This article deals with the perceived quality of regional products in the Moravian-Silesian region in the Czech Republic. Research was focused on finding out what do consumers perceive as a quality product and what characteristics make a quality product. The data were obtained by questionnaire survey and analysed by IBM SPSS. From the thousands of respondents the representative sample of 719 for MS region was created based on demographic factors of gender, age, education and income. The research analysis disclosed that consumers in MS region are still price oriented and that the preference of quality over price does not depend on regional brand knowledge. (en)
Title
  • Perceived Quality of Regional Products in MS Region
  • Perceived Quality of Regional Products in MS Region (en)
skos:prefLabel
  • Perceived Quality of Regional Products in MS Region
  • Perceived Quality of Regional Products in MS Region (en)
skos:notation
  • RIV/47813059:19520/14:#0002740!RIV15-MSM-19520___
http://linked.open...avai/riv/aktivita
http://linked.open...avai/riv/aktivity
  • O
http://linked.open...vai/riv/dodaniDat
http://linked.open...aciTvurceVysledku
http://linked.open.../riv/druhVysledku
http://linked.open...iv/duvernostUdaju
http://linked.open...titaPredkladatele
http://linked.open...dnocenehoVysledku
  • 36088
http://linked.open...ai/riv/idVysledku
  • RIV/47813059:19520/14:#0002740
http://linked.open...riv/jazykVysledku
http://linked.open.../riv/klicovaSlova
  • Regional brands; quality products; characteristics of quality; quality over price. (en)
http://linked.open.../riv/klicoveSlovo
http://linked.open...ontrolniKodProRIV
  • [B8B6D625049B]
http://linked.open...v/mistoKonaniAkce
  • Řím
http://linked.open...i/riv/mistoVydani
  • Neuvedeno
http://linked.open...i/riv/nazevZdroje
  • XI International Science Conference
http://linked.open...in/vavai/riv/obor
http://linked.open...ichTvurcuVysledku
http://linked.open...cetTvurcuVysledku
http://linked.open...UplatneniVysledku
http://linked.open...iv/tvurceVysledku
  • STARZYCZNÁ, Halina
  • STOKLASA, Michal
  • MATUŠÍNSKÁ, Kateřina
http://linked.open...vavai/riv/typAkce
http://linked.open.../riv/zahajeniAkce
issn
  • 1307-6892
number of pages
http://purl.org/ne...btex#hasPublisher
  • Neuveden
http://localhost/t...ganizacniJednotka
  • 19520
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