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Description
  • The issue of the establishment of insurance groups relates to up-to-date trends on the present insurance market. The VIG group is a major insurance group on the Czech insurance market. The insurance companies Kooperativa Pojišťovna, ČPP Pojišťovna and Pojišťovna ČS are its three subsidiaries. The aim of this paper is to determine the influence of the establishment of the insurance group VIG on selected indicators of the insurance market. The paper describes the establishment and development of the insurance group VIG in the Czech Republic. The article characterizes business cooperation of insurance companies within the insurance group VIG and cooperation with commercial banks under the terms of bancassurance products. The paper includes an analysis of the insurance market of the insurance group VIG according to selected indicators for the period 2005 -2012 and evaluates their development.
  • The issue of the establishment of insurance groups relates to up-to-date trends on the present insurance market. The VIG group is a major insurance group on the Czech insurance market. The insurance companies Kooperativa Pojišťovna, ČPP Pojišťovna and Pojišťovna ČS are its three subsidiaries. The aim of this paper is to determine the influence of the establishment of the insurance group VIG on selected indicators of the insurance market. The paper describes the establishment and development of the insurance group VIG in the Czech Republic. The article characterizes business cooperation of insurance companies within the insurance group VIG and cooperation with commercial banks under the terms of bancassurance products. The paper includes an analysis of the insurance market of the insurance group VIG according to selected indicators for the period 2005 -2012 and evaluates their development. (en)
Title
  • The establishment of VIG group as a marketing strategy on the insurance market in the Czech Republic
  • The establishment of VIG group as a marketing strategy on the insurance market in the Czech Republic (en)
skos:prefLabel
  • The establishment of VIG group as a marketing strategy on the insurance market in the Czech Republic
  • The establishment of VIG group as a marketing strategy on the insurance market in the Czech Republic (en)
skos:notation
  • RIV/47813059:19520/14:#0002707!RIV15-MSM-19520___
http://linked.open...avai/riv/aktivita
http://linked.open...avai/riv/aktivity
  • O
http://linked.open...vai/riv/dodaniDat
http://linked.open...aciTvurceVysledku
http://linked.open.../riv/druhVysledku
http://linked.open...iv/duvernostUdaju
http://linked.open...titaPredkladatele
http://linked.open...dnocenehoVysledku
  • 15009
http://linked.open...ai/riv/idVysledku
  • RIV/47813059:19520/14:#0002707
http://linked.open...riv/jazykVysledku
http://linked.open.../riv/klicovaSlova
  • insurance group; life insurance; non-life insurance; written premium (en)
http://linked.open.../riv/klicoveSlovo
http://linked.open...ontrolniKodProRIV
  • [943BF2D4CEBE]
http://linked.open...v/mistoKonaniAkce
  • Lednice
http://linked.open...i/riv/mistoVydani
  • Brno
http://linked.open...i/riv/nazevZdroje
  • EUROPEAN FINANCIAL SYSTEMS 2014: PROCEEDINGS OF THE 11TH INTERNATIONAL SCIENTIFIC CONFERENCE
http://linked.open...in/vavai/riv/obor
http://linked.open...ichTvurcuVysledku
http://linked.open...cetTvurcuVysledku
http://linked.open...UplatneniVysledku
http://linked.open...iv/tvurceVysledku
  • PŘEČKOVÁ, Lenka
http://linked.open...vavai/riv/typAkce
http://linked.open...ain/vavai/riv/wos
  • 000350701500064
http://linked.open.../riv/zahajeniAkce
number of pages
http://purl.org/ne...btex#hasPublisher
  • Masarykova univerzita
https://schema.org/isbn
  • 978-80-210-7153-7
http://localhost/t...ganizacniJednotka
  • 19520
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