About: Satisfaction Rate of the Small and Medium Enterprises with the Corporate Environment of a Municipalities

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An Entity of Type : http://linked.opendata.cz/ontology/domain/vavai/Vysledek, within Data Space : linked.opendata.cz associated with source document(s)

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rdf:type	skos:Concept http://linked.opendata.cz/ontology/domain/vavai/Vysledek
Description	This article shall present outputs of a primary research aimed on the analysis of the corporate environment quality and standards of communication between the municipality and resident small and medium enterprises (SME). An inductive approach, theoretical discourse on the role of the municipality in creation of corporate environment that is based on marketing of municipalities and descriptive primary research with analysis of obtained results were used in the article. Three descriptive hypotheses were set for the primary marketing research results. The hypotheses concern satisfaction rate of respondents with marketing communication and corporate environment of the municipality in consideration of its size and number of residents of the municipality. Results of the research point out that creation and generation of quality corporate environment that has a positive effect on SME may be done in an easier way in small municipalities rather than in bigger ones (over six thousand inhabitants ). This article shall present outputs of a primary research aimed on the analysis of the corporate environment quality and standards of communication between the municipality and resident small and medium enterprises (SME). An inductive approach, theoretical discourse on the role of the municipality in creation of corporate environment that is based on marketing of municipalities and descriptive primary research with analysis of obtained results were used in the article. Three descriptive hypotheses were set for the primary marketing research results. The hypotheses concern satisfaction rate of respondents with marketing communication and corporate environment of the municipality in consideration of its size and number of residents of the municipality. Results of the research point out that creation and generation of quality corporate environment that has a positive effect on SME may be done in an easier way in small municipalities rather than in bigger ones (over six thousand inhabitants ). (en)
Title	Satisfaction Rate of the Small and Medium Enterprises with the Corporate Environment of a Municipalities Satisfaction Rate of the Small and Medium Enterprises with the Corporate Environment of a Municipalities (en)
skos:prefLabel	Satisfaction Rate of the Small and Medium Enterprises with the Corporate Environment of a Municipalities Satisfaction Rate of the Small and Medium Enterprises with the Corporate Environment of a Municipalities (en)
skos:notation	RIV/47813059:19520/14:#0002600!RIV15-MSM-19520___
http://linked.open...avai/riv/aktivita	I
http://linked.open...avai/riv/aktivity	I
http://linked.open...iv/cisloPeriodika	2
http://linked.open...vai/riv/dodaniDat	2015
http://linked.open...aciTvurceVysledku	Vaštíková, Miroslava Matušínská, Kateřina
http://linked.open.../riv/druhVysledku	J - Článek v odborném periodiku
http://linked.open...iv/duvernostUdaju	S - Úplné a pravdivé údaje nepodléhající ochraně podle zvláštních právních předpisů
http://linked.open...titaPredkladatele	Slezská univerzita v Opavě / Obchodně podnikatelská fakulta v Karviné
http://linked.open...dnocenehoVysledku	43804
http://linked.open...ai/riv/idVysledku	RIV/47813059:19520/14:#0002600
http://linked.open...riv/jazykVysledku	eng - angličtina
http://linked.open.../riv/klicovaSlova	Corporate environment of a municipality; small and medium enterprises (SME); marketing research; marketing communication of the municipality (en)
http://linked.open.../riv/klicoveSlovo	marketing communication of the municipality Corporate environment of a municipality marketing research small and medium enterprises (SME)
http://linked.open...odStatuVydavatele	CZ - Česká republika
http://linked.open...ontrolniKodProRIV	[3E9E5D45EC4C]
http://linked.open...i/riv/nazevZdroje	Acta academica karviniensia
http://linked.open...in/vavai/riv/obor	AE
http://linked.open...ichTvurcuVysledku	2 (xsd:int)
http://linked.open...cetTvurcuVysledku	2 (xsd:int)
http://linked.open...UplatneniVysledku	2014
http://linked.open...v/svazekPeriodika	14
http://linked.open...iv/tvurceVysledku	MATUŠÍNSKÁ, Kateřina VAŠTÍKOVÁ, Miroslava
issn	1212-415X
number of pages	14 (xsd:int)
http://localhost/t...ganizacniJednotka	19520

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