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  • This paper focuses on specific area of entrepreneurship - health care services. Insufficient commercial business knowledge by the managers of SME health care businesses and a lack of entrepreneurial skills relative to the medical care industry could also be considered barriers to growth or barriers to survival within a crisis environment. An analysis of the strategic elasticity of small a health care organisation could help find an answer to the question of how this specialised business segment, with its multi-faceted sources of finance, might deal with challenges from the external environment and what mixture of strategies might they use to achieve their goals. This will allow the organisations to be proactive with regard to market risk and to construct their own model of behaviour under the four pillars of crisis strategic behaviour - marketing, financial, personal and plan of supply of services. This paper compares the original options of measurement based on modelling with ROC cur ves and reflects upon the possible problems of applying this option to the context. A detailed analysis of the data suggest the following results - better understanding about health care management/business and how to strategically guide such businesses in a unique regulatory environment. And answer the question - do physicians make good managers/businesspeople or would it be better for them to delegate this role to an experienced business manager. From a practitioner perspective, the paper will give feedback for entrepreneurial effectiveness in this specialized area of commercial activity.
  • This paper focuses on specific area of entrepreneurship - health care services. Insufficient commercial business knowledge by the managers of SME health care businesses and a lack of entrepreneurial skills relative to the medical care industry could also be considered barriers to growth or barriers to survival within a crisis environment. An analysis of the strategic elasticity of small a health care organisation could help find an answer to the question of how this specialised business segment, with its multi-faceted sources of finance, might deal with challenges from the external environment and what mixture of strategies might they use to achieve their goals. This will allow the organisations to be proactive with regard to market risk and to construct their own model of behaviour under the four pillars of crisis strategic behaviour - marketing, financial, personal and plan of supply of services. This paper compares the original options of measurement based on modelling with ROC cur ves and reflects upon the possible problems of applying this option to the context. A detailed analysis of the data suggest the following results - better understanding about health care management/business and how to strategically guide such businesses in a unique regulatory environment. And answer the question - do physicians make good managers/businesspeople or would it be better for them to delegate this role to an experienced business manager. From a practitioner perspective, the paper will give feedback for entrepreneurial effectiveness in this specialized area of commercial activity. (en)
Title
  • How Can a Health-Care Business Achieve Strategy Elasticity in a Crisis Environment?
  • How Can a Health-Care Business Achieve Strategy Elasticity in a Crisis Environment? (en)
skos:prefLabel
  • How Can a Health-Care Business Achieve Strategy Elasticity in a Crisis Environment?
  • How Can a Health-Care Business Achieve Strategy Elasticity in a Crisis Environment? (en)
skos:notation
  • RIV/47813059:19520/14:#0002585!RIV15-MSM-19520___
http://linked.open...avai/riv/aktivita
http://linked.open...avai/riv/aktivity
  • I
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http://linked.open...iv/duvernostUdaju
http://linked.open...titaPredkladatele
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  • 19753
http://linked.open...ai/riv/idVysledku
  • RIV/47813059:19520/14:#0002585
http://linked.open...riv/jazykVysledku
http://linked.open.../riv/klicovaSlova
  • health care; business; social enterprise (en)
http://linked.open.../riv/klicoveSlovo
http://linked.open...ontrolniKodProRIV
  • [48E04A066016]
http://linked.open...i/riv/mistoVydani
  • Neuvedeno
http://linked.open...vEdiceCisloSvazku
  • International Studies in Entrepreneurship. Vol 24
http://linked.open...i/riv/nazevZdroje
  • Social entrepreneurship: Leveraging Economic, Political, and Cultural Dimensions.
http://linked.open...in/vavai/riv/obor
http://linked.open...ichTvurcuVysledku
http://linked.open...v/pocetStranKnihy
http://linked.open...cetTvurcuVysledku
http://linked.open...UplatneniVysledku
http://linked.open...iv/tvurceVysledku
  • ŠEBESTOVÁ, Jarmila
  • Cooney, Thomas
number of pages
http://bibframe.org/vocab/doi
  • 10.1007/978-3-319-01396-1_9
http://purl.org/ne...btex#hasPublisher
  • Springer-Verlag
https://schema.org/isbn
  • 978-3-319-01395-4
http://localhost/t...ganizacniJednotka
  • 19520
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