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  • The article deals with customer relationship management (CRM) in tourism industry. The first part is a theoretical explanation of the basic issues related to CRM and its importance in two basic levels, CRM as a strategic marketing concept and CRM technology as a software application. The second part deals with the benefits of using CRM in tourism industry. At work were used methods of analysis and synthesis of theoretical knowledge of literature, articles and other publications about relationship marketing and CRM.
  • The article deals with customer relationship management (CRM) in tourism industry. The first part is a theoretical explanation of the basic issues related to CRM and its importance in two basic levels, CRM as a strategic marketing concept and CRM technology as a software application. The second part deals with the benefits of using CRM in tourism industry. At work were used methods of analysis and synthesis of theoretical knowledge of literature, articles and other publications about relationship marketing and CRM. (en)
  • The article deals with customer relationship management (CRM) in tourism industry. The first part is a theoretical explanation of the basic issues related to CRM and its importance in two basic levels, CRM as a strategic marketing concept and CRM technology as a software application. The second part deals with the benefits of using CRM in tourism industry. At work were used methods of analysis and synthesis of theoretical knowledge of literature, articles and other publications about relationship marketing and CRM. (cs)
Title
  • The Benefits of Using CRM in the Tourism Industry
  • The Benefits of Using CRM in the Tourism Industry (en)
  • The Benefits of Using CRM in the Tourism Industry (cs)
skos:prefLabel
  • The Benefits of Using CRM in the Tourism Industry
  • The Benefits of Using CRM in the Tourism Industry (en)
  • The Benefits of Using CRM in the Tourism Industry (cs)
skos:notation
  • RIV/47813059:19520/13:#0002518!RIV14-MSM-19520___
http://linked.open...avai/riv/aktivita
http://linked.open...avai/riv/aktivity
  • I
http://linked.open...vai/riv/dodaniDat
http://linked.open...aciTvurceVysledku
http://linked.open.../riv/druhVysledku
http://linked.open...iv/duvernostUdaju
http://linked.open...titaPredkladatele
http://linked.open...dnocenehoVysledku
  • 63095
http://linked.open...ai/riv/idVysledku
  • RIV/47813059:19520/13:#0002518
http://linked.open...riv/jazykVysledku
http://linked.open.../riv/klicovaSlova
  • CRM; customer value management; communication technology; customer; tourism industry (en)
http://linked.open.../riv/klicoveSlovo
http://linked.open...ontrolniKodProRIV
  • [E515EB6B8884]
http://linked.open...v/mistoKonaniAkce
  • Bratislava
http://linked.open...i/riv/mistoVydani
  • Bratislava
http://linked.open...i/riv/nazevZdroje
  • Zborník príspevkov z VIII. ročníka medzinárodnej vedeckej konferenciedoktorandov a mladých vedeckých pracovníkov MERKÚR 2013
http://linked.open...in/vavai/riv/obor
http://linked.open...ichTvurcuVysledku
http://linked.open...cetTvurcuVysledku
http://linked.open...UplatneniVysledku
http://linked.open...iv/tvurceVysledku
  • KUBÍKOVÁ, Jana
http://linked.open...vavai/riv/typAkce
http://linked.open.../riv/zahajeniAkce
number of pages
http://purl.org/ne...btex#hasPublisher
  • EKONÓM
https://schema.org/isbn
  • 978-80-225-3764-3
http://localhost/t...ganizacniJednotka
  • 19520
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