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rdf:type
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Description
| - The article deals with the characteristics of today's media communication. In the introduction attention is drawn to some aspects of media communication. Media communication is described here as a part of global society where the importance of persuasion is growing. The issues of persuasion, persuasive techniques, and modality of advertising texts are further analysed, using examples from German advertising texts. The article is based on the analysis of German media advertising texts gained from long-time excerpts, from two years of the Austrian magazine Freizeit Kurier from 2007 to 2008. To analyse the advertising texts the advertising slogans from the internet were also used. Their research was focused on their lexical and text aspects.
- The article deals with the characteristics of today's media communication. In the introduction attention is drawn to some aspects of media communication. Media communication is described here as a part of global society where the importance of persuasion is growing. The issues of persuasion, persuasive techniques, and modality of advertising texts are further analysed, using examples from German advertising texts. The article is based on the analysis of German media advertising texts gained from long-time excerpts, from two years of the Austrian magazine Freizeit Kurier from 2007 to 2008. To analyse the advertising texts the advertising slogans from the internet were also used. Their research was focused on their lexical and text aspects. (en)
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Title
| - MEDIA COMMUNICATION IN THE GLOBAL SOCIETY (en)
- MEDIA COMMUNICATION IN THE GLOBAL SOCIETY
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skos:prefLabel
| - MEDIA COMMUNICATION IN THE GLOBAL SOCIETY (en)
- MEDIA COMMUNICATION IN THE GLOBAL SOCIETY
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skos:notation
| - RIV/47813059:19520/13:#0002299!RIV14-MSM-19520___
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http://linked.open...avai/riv/aktivita
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http://linked.open...avai/riv/aktivity
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http://linked.open...iv/cisloPeriodika
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http://linked.open...vai/riv/dodaniDat
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http://linked.open...aciTvurceVysledku
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http://linked.open.../riv/druhVysledku
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http://linked.open...iv/duvernostUdaju
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http://linked.open...titaPredkladatele
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http://linked.open...dnocenehoVysledku
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http://linked.open...ai/riv/idVysledku
| - RIV/47813059:19520/13:#0002299
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http://linked.open...riv/jazykVysledku
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http://linked.open.../riv/klicovaSlova
| - marketing communication; media communication; persuasion; means of persuasion; modality of advertising texts (en)
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http://linked.open.../riv/klicoveSlovo
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http://linked.open...odStatuVydavatele
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http://linked.open...ontrolniKodProRIV
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http://linked.open...i/riv/nazevZdroje
| - ACTA ACADEMICA KARVINIENSIA
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http://linked.open...in/vavai/riv/obor
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http://linked.open...ichTvurcuVysledku
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http://linked.open...cetTvurcuVysledku
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http://linked.open...UplatneniVysledku
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http://linked.open...v/svazekPeriodika
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http://linked.open...iv/tvurceVysledku
| - BOBÁKOVÁ, Hanne-Lore
- Mozielowská, Květuše
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issn
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number of pages
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http://localhost/t...ganizacniJednotka
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