Attributes | Values |
---|
rdf:type
| |
Description
| - In the first part, the article deals with communication and its related application to corporate communication. It concentrates on techniques of persuasion in the media communication. Subsequently, attention is paid to the terminology. Consequently, there are vivid and tangible examples of persuasion in corporate communication based on the material gathered in German speaking printed media, along with listed examples, where specific features of persuasion are manifested from the point of view of lexicology and modality. In the second part,
- In the first part, the article deals with communication and its related application to corporate communication. It concentrates on techniques of persuasion in the media communication. Subsequently, attention is paid to the terminology. Consequently, there are vivid and tangible examples of persuasion in corporate communication based on the material gathered in German speaking printed media, along with listed examples, where specific features of persuasion are manifested from the point of view of lexicology and modality. In the second part, (en)
|
Title
| - PERSUASIVENESS IN CORPORATE COMMUNICATIONS IN THE EXAMPLES OF MARKETING COMMUNICATIONS
- PERSUASIVENESS IN CORPORATE COMMUNICATIONS IN THE EXAMPLES OF MARKETING COMMUNICATIONS (en)
|
skos:prefLabel
| - PERSUASIVENESS IN CORPORATE COMMUNICATIONS IN THE EXAMPLES OF MARKETING COMMUNICATIONS
- PERSUASIVENESS IN CORPORATE COMMUNICATIONS IN THE EXAMPLES OF MARKETING COMMUNICATIONS (en)
|
skos:notation
| - RIV/47813059:19520/12:#0001940!RIV13-MSM-19520___
|
http://linked.open...avai/riv/aktivita
| |
http://linked.open...avai/riv/aktivity
| |
http://linked.open...vai/riv/dodaniDat
| |
http://linked.open...aciTvurceVysledku
| |
http://linked.open.../riv/druhVysledku
| |
http://linked.open...iv/duvernostUdaju
| |
http://linked.open...titaPredkladatele
| |
http://linked.open...dnocenehoVysledku
| |
http://linked.open...ai/riv/idVysledku
| - RIV/47813059:19520/12:#0001940
|
http://linked.open...riv/jazykVysledku
| |
http://linked.open.../riv/klicovaSlova
| - Persuasiveness, corporate communication, marketing communication, media communication, lexical tools, advertising spots, persuasion, three argument persuasion techniques, modality. (en)
|
http://linked.open.../riv/klicoveSlovo
| |
http://linked.open...ontrolniKodProRIV
| |
http://linked.open...v/mistoKonaniAkce
| |
http://linked.open...i/riv/mistoVydani
| |
http://linked.open...i/riv/nazevZdroje
| - 7th International Symposium Business Administration
|
http://linked.open...in/vavai/riv/obor
| |
http://linked.open...ichTvurcuVysledku
| |
http://linked.open...cetTvurcuVysledku
| |
http://linked.open...UplatneniVysledku
| |
http://linked.open...iv/tvurceVysledku
| - Bobáková, Hanne-Lore
- Karpeta, Janusz
|
http://linked.open...vavai/riv/typAkce
| |
http://linked.open.../riv/zahajeniAkce
| |
number of pages
| |
http://purl.org/ne...btex#hasPublisher
| - Onsekiz Mart Univerzity, Canakkale, Turkey
|
https://schema.org/isbn
| |
http://localhost/t...ganizacniJednotka
| |