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An Entity of Type : http://linked.opendata.cz/ontology/domain/vavai/Vysledek, within Data Space : linked.opendata.cz associated with source document(s)

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rdf:type
Description
  • In the first part, the article deals with communication and its related application to corporate communication. It concentrates on techniques of persuasion in the media communication. Subsequently, attention is paid to the terminology. Consequently, there are vivid and tangible examples of persuasion in corporate communication based on the material gathered in German speaking printed media, along with listed examples, where specific features of persuasion are manifested from the point of view of lexicology and modality. In the second part,
  • In the first part, the article deals with communication and its related application to corporate communication. It concentrates on techniques of persuasion in the media communication. Subsequently, attention is paid to the terminology. Consequently, there are vivid and tangible examples of persuasion in corporate communication based on the material gathered in German speaking printed media, along with listed examples, where specific features of persuasion are manifested from the point of view of lexicology and modality. In the second part, (en)
Title
  • PERSUASIVENESS IN CORPORATE COMMUNICATIONS IN THE EXAMPLES OF MARKETING COMMUNICATIONS
  • PERSUASIVENESS IN CORPORATE COMMUNICATIONS IN THE EXAMPLES OF MARKETING COMMUNICATIONS (en)
skos:prefLabel
  • PERSUASIVENESS IN CORPORATE COMMUNICATIONS IN THE EXAMPLES OF MARKETING COMMUNICATIONS
  • PERSUASIVENESS IN CORPORATE COMMUNICATIONS IN THE EXAMPLES OF MARKETING COMMUNICATIONS (en)
skos:notation
  • RIV/47813059:19520/12:#0001940!RIV13-MSM-19520___
http://linked.open...avai/riv/aktivita
http://linked.open...avai/riv/aktivity
  • I
http://linked.open...vai/riv/dodaniDat
http://linked.open...aciTvurceVysledku
http://linked.open.../riv/druhVysledku
http://linked.open...iv/duvernostUdaju
http://linked.open...titaPredkladatele
http://linked.open...dnocenehoVysledku
  • 158358
http://linked.open...ai/riv/idVysledku
  • RIV/47813059:19520/12:#0001940
http://linked.open...riv/jazykVysledku
http://linked.open.../riv/klicovaSlova
  • Persuasiveness, corporate communication, marketing communication, media communication, lexical tools, advertising spots, persuasion, three argument persuasion techniques, modality. (en)
http://linked.open.../riv/klicoveSlovo
http://linked.open...ontrolniKodProRIV
  • [9AA37CA78CD1]
http://linked.open...v/mistoKonaniAkce
  • Canakkale, Turecko
http://linked.open...i/riv/mistoVydani
  • Canakkale, Turecko
http://linked.open...i/riv/nazevZdroje
  • 7th International Symposium Business Administration
http://linked.open...in/vavai/riv/obor
http://linked.open...ichTvurcuVysledku
http://linked.open...cetTvurcuVysledku
http://linked.open...UplatneniVysledku
http://linked.open...iv/tvurceVysledku
  • Bobáková, Hanne-Lore
  • Karpeta, Janusz
http://linked.open...vavai/riv/typAkce
http://linked.open.../riv/zahajeniAkce
number of pages
http://purl.org/ne...btex#hasPublisher
  • Onsekiz Mart Univerzity, Canakkale, Turkey
https://schema.org/isbn
  • 978-605-4222-18-6
http://localhost/t...ganizacniJednotka
  • 19520
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