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An Entity of Type : http://linked.opendata.cz/ontology/domain/vavai/Vysledek, within Data Space : linked.opendata.cz associated with source document(s)

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Description
  • This article deals with a look at the differences in international marketing communication. It describes marketing communication from different perspectives, the very concept of communication and the communication process. The narrower view of communication presents the basic tools of marketing communication mix. Further it lists the differences that affect the individual instruments in an international environment. In the practical part of the article, it deals with differences in the process of creating marketing campaigns, especially advertising, sales promotion and personal selling. All is summarized by the description of the characteristics of communication in Germany.
  • This article deals with a look at the differences in international marketing communication. It describes marketing communication from different perspectives, the very concept of communication and the communication process. The narrower view of communication presents the basic tools of marketing communication mix. Further it lists the differences that affect the individual instruments in an international environment. In the practical part of the article, it deals with differences in the process of creating marketing campaigns, especially advertising, sales promotion and personal selling. All is summarized by the description of the characteristics of communication in Germany. (en)
Title
  • INTERNATIONAL MARKETING COMMUNICATION
  • INTERNATIONAL MARKETING COMMUNICATION (en)
skos:prefLabel
  • INTERNATIONAL MARKETING COMMUNICATION
  • INTERNATIONAL MARKETING COMMUNICATION (en)
skos:notation
  • RIV/47813059:19520/11:#0001585!RIV12-MSM-19520___
http://linked.open...avai/riv/aktivita
http://linked.open...avai/riv/aktivity
  • I
http://linked.open...vai/riv/dodaniDat
http://linked.open...aciTvurceVysledku
http://linked.open.../riv/druhVysledku
http://linked.open...iv/duvernostUdaju
http://linked.open...titaPredkladatele
http://linked.open...dnocenehoVysledku
  • 205430
http://linked.open...ai/riv/idVysledku
  • RIV/47813059:19520/11:#0001585
http://linked.open...riv/jazykVysledku
http://linked.open.../riv/klicovaSlova
  • marketing communication, international marketing communication, advertising, sales promotion, personal selling, business meetings (en)
http://linked.open.../riv/klicoveSlovo
http://linked.open...ontrolniKodProRIV
  • [608A79ACD58B]
http://linked.open...v/mistoKonaniAkce
  • Karviná
http://linked.open...i/riv/mistoVydani
  • Karviná
http://linked.open...i/riv/nazevZdroje
  • IV. MEZINÁRODNÍ VĚDECKÁ KONFERENCE DOKTORANDŮ A MLADÝCH VĚDECKÝCH PRACOVNÍKŮ
http://linked.open...in/vavai/riv/obor
http://linked.open...ichTvurcuVysledku
http://linked.open...cetTvurcuVysledku
http://linked.open...UplatneniVysledku
http://linked.open...iv/tvurceVysledku
  • Stoklasa, Michal
http://linked.open...vavai/riv/typAkce
http://linked.open.../riv/zahajeniAkce
number of pages
http://purl.org/ne...btex#hasPublisher
  • Slezská univerzita v Opavě. Obchodně podnikatelská fakulta v Karviné
https://schema.org/isbn
  • 978-80-7248-711-0
http://localhost/t...ganizacniJednotka
  • 19520
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