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  • In this article are introduce the results of resolutions project IGS.There are explained the economikal changes and their influence over management; the research is aimed for the level of strategic management in the companies; the article conteins the davalopment in the area of recruitmens to the mangement in the companies. The current information oriented times are more and more governed by competitive battles while the ability to hold onto a market position bused merely on a material offer is not certain and therefore the success rate of companies and managers will depend on the ability to use the tools produced by todays information -oriented society. (en)
  • V příspěvku jsou uvedeny dílčí výstupy z řešení grantového projektu IGS.Vysvětleny jsou zde změny v ekonomice po přechodu na tržní hospodářství a jejich dopady na podnikový management; článek obsahuje vývojové trendy v požadavcích na firemní marketing a zásady řídící činnosti v podnikovém managementu. Současné informace jsou mnohonásobně více orientovány na zvládnutí konkurenčních bojů a udržení tržních pozic.Úspěch managerů zde závisí na schopnosti používat nástroje orientované na denní informace. (cs)
  • In this article are introduce the results of resolutions project IGS.There are explained the economikal changes and their influence over management; the research is aimed for the level of strategic management in the companies; the article conteins the davalopment in the area of recruitmens to the mangement in the companies. The current information oriented times are more and more governed by competitive battles while the ability to hold onto a market position bused merely on a material offer is not certain and therefore the success rate of companies and managers will depend on the ability to use the tools produced by todays information -oriented society.
Title
  • The development ganges of Marketing management in industry factories by reason of globalization
  • The development ganges of Marketing management in industry factories by reason of globalization (en)
  • Vývojové změny Marketingu managementu v průmyslových podnicích z důvodů globalizace (cs)
skos:prefLabel
  • The development ganges of Marketing management in industry factories by reason of globalization
  • The development ganges of Marketing management in industry factories by reason of globalization (en)
  • Vývojové změny Marketingu managementu v průmyslových podnicích z důvodů globalizace (cs)
skos:notation
  • RIV/47813059:19520/08:#0000159!RIV09-MSM-19520___
http://linked.open...avai/riv/aktivita
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  • V
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http://linked.open...aciTvurceVysledku
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http://linked.open...iv/duvernostUdaju
http://linked.open...titaPredkladatele
http://linked.open...dnocenehoVysledku
  • 363108
http://linked.open...ai/riv/idVysledku
  • RIV/47813059:19520/08:#0000159
http://linked.open...riv/jazykVysledku
http://linked.open.../riv/klicovaSlova
  • strategic marketing, strategic management, market position (en)
http://linked.open.../riv/klicoveSlovo
http://linked.open...ontrolniKodProRIV
  • [C560D8DC6944]
http://linked.open...v/mistoKonaniAkce
  • Spišská Nová Ves
http://linked.open...i/riv/mistoVydani
  • Bánská Bystrica
http://linked.open...i/riv/nazevZdroje
  • Problems of Marketing management in globalization
http://linked.open...in/vavai/riv/obor
http://linked.open...ichTvurcuVysledku
http://linked.open...cetTvurcuVysledku
http://linked.open...UplatneniVysledku
http://linked.open...iv/tvurceVysledku
  • Bednarčík, Zdeněk
http://linked.open...vavai/riv/typAkce
http://linked.open.../riv/zahajeniAkce
number of pages
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  • Univerzita Mateja Bela v Banskej Bystrici
https://schema.org/isbn
  • 978-80-89382-00-2
http://localhost/t...ganizacniJednotka
  • 19520
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