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  • Přetrvávajícím problémem marketingových manažerů na všech řídicích úrovních je určení správného odhadu poptávky na nové produkty. V článku se diskutuje technika – Bayesova metoda pro stanovení prognózy pro takovéto produkty. V článku je prezentovaná Bayesová metoda na reálné aplikaci pro konstrukci krátkodobých prognóz s vyhodnocením jejích chybovosti a její porovnání s konstrukcemi prognóz založenými na exponenciálním vyrovnávaní. (cs)
  • A recurring problem concerning marketing operatives at all levels is a forecast of the demand for new products. This article discusses a technique, Bayesian method, by which the forecast of such products can be calculated. This technique is used to examine the forecast accuracy for sales of lightning current arristers during the year 2004. These foracasts are compared with those obtained by exponential smoothing.
  • A recurring problem concerning marketing operatives at all levels is a forecast of the demand for new products. This article discusses a technique, Bayesian method, by which the forecast of such products can be calculated. This technique is used to examine the forecast accuracy for sales of lightning current arristers during the year 2004. These foracasts are compared with those obtained by exponential smoothing. (en)
Title
  • Bayesian Methods Applied to Sales Short Term Forecasts - a Comparison their Forecasting Accuraccy
  • Bayesian Methods Applied to Sales Short Term Forecasts - a Comparison their Forecasting Accuraccy (en)
  • Bayesianské metody pro kratkodobé předpovědi - porovnání přesnosti predikce (cs)
skos:prefLabel
  • Bayesian Methods Applied to Sales Short Term Forecasts - a Comparison their Forecasting Accuraccy
  • Bayesian Methods Applied to Sales Short Term Forecasts - a Comparison their Forecasting Accuraccy (en)
  • Bayesianské metody pro kratkodobé předpovědi - porovnání přesnosti predikce (cs)
skos:notation
  • RIV/47813059:19240/07:#0000821!RIV08-GA0-19240___
http://linked.open.../vavai/riv/strany
  • 23-27
http://linked.open...avai/riv/aktivita
http://linked.open...avai/riv/aktivity
  • P(GA402/05/2768)
http://linked.open...vai/riv/dodaniDat
http://linked.open...aciTvurceVysledku
http://linked.open.../riv/druhVysledku
http://linked.open...iv/duvernostUdaju
http://linked.open...titaPredkladatele
http://linked.open...dnocenehoVysledku
  • 411440
http://linked.open...ai/riv/idVysledku
  • RIV/47813059:19240/07:#0000821
http://linked.open...riv/jazykVysledku
http://linked.open.../riv/klicovaSlova
  • Bayesian estimation; prior and posterior distribution; ex ante forecast; simple exponential smoothing; Bayesian estimation; prior and posterior distribution; ex ante forecast; simple exponential smoothing (en)
http://linked.open.../riv/klicoveSlovo
http://linked.open...ontrolniKodProRIV
  • [46107E7C1B89]
http://linked.open...v/mistoKonaniAkce
  • Uherské Hradiště
http://linked.open...i/riv/mistoVydani
  • Kunovice
http://linked.open...i/riv/nazevZdroje
  • Kunovice 07
http://linked.open...in/vavai/riv/obor
http://linked.open...ichTvurcuVysledku
http://linked.open...cetTvurcuVysledku
http://linked.open...vavai/riv/projekt
http://linked.open...UplatneniVysledku
http://linked.open...iv/tvurceVysledku
  • Marček, Dušan
  • Marček, Milan
http://linked.open...vavai/riv/typAkce
http://linked.open.../riv/zahajeniAkce
number of pages
http://purl.org/ne...btex#hasPublisher
  • Evropský polytechnický institute, s.r.o., Osvobození 699, 686 Kunovice
https://schema.org/isbn
  • 80-7314-108-6
http://localhost/t...ganizacniJednotka
  • 19240
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