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Description
  • Color plays an important role in life, affects our perception, shifting meanings of symbols, emphasizes or suppresses communication of pictograms, logos, brands, acts on emotional perception, affects mood. Color is very important for designers; graphics, artists and it can significantly affect the acceptance of the artwork, merchantability or relationship to artwork. It is important to know how the color affects to human. For pictograms there is a tendency to place priority on shape to color. But sometimes the similar pictograms have different meanings when the color is added. This is the same for design, for example great chandelier can cause a calming effect or support activity only with a change of color. Correct use of color helps with orientation in symbols, e.g. pictogram for hot and cold water or designation of toilets is understandable with color. Conversely wrong use color can confuse. Purpose of this project is a) relationship of colors and words; which color people associate with certain words b) influence of culture on word and color association. In presented article were tested the habits Czech and Russian nation. Among the concepts evaluated were found to group words, which are characterised by strong emotional attachment to the expressions given by the change in both cultures, similarities respectively.
  • Color plays an important role in life, affects our perception, shifting meanings of symbols, emphasizes or suppresses communication of pictograms, logos, brands, acts on emotional perception, affects mood. Color is very important for designers; graphics, artists and it can significantly affect the acceptance of the artwork, merchantability or relationship to artwork. It is important to know how the color affects to human. For pictograms there is a tendency to place priority on shape to color. But sometimes the similar pictograms have different meanings when the color is added. This is the same for design, for example great chandelier can cause a calming effect or support activity only with a change of color. Correct use of color helps with orientation in symbols, e.g. pictogram for hot and cold water or designation of toilets is understandable with color. Conversely wrong use color can confuse. Purpose of this project is a) relationship of colors and words; which color people associate with certain words b) influence of culture on word and color association. In presented article were tested the habits Czech and Russian nation. Among the concepts evaluated were found to group words, which are characterised by strong emotional attachment to the expressions given by the change in both cultures, similarities respectively. (en)
Title
  • SEMANTIC SYMBOLISM OF COLORS
  • SEMANTIC SYMBOLISM OF COLORS (en)
skos:prefLabel
  • SEMANTIC SYMBOLISM OF COLORS
  • SEMANTIC SYMBOLISM OF COLORS (en)
skos:notation
  • RIV/46747885:24410/14:#0003785!RIV15-MSM-24410___
http://linked.open...avai/riv/aktivita
http://linked.open...avai/riv/aktivity
  • I
http://linked.open...vai/riv/dodaniDat
http://linked.open...aciTvurceVysledku
http://linked.open.../riv/druhVysledku
http://linked.open...iv/duvernostUdaju
http://linked.open...titaPredkladatele
http://linked.open...dnocenehoVysledku
  • 44382
http://linked.open...ai/riv/idVysledku
  • RIV/46747885:24410/14:#0003785
http://linked.open...riv/jazykVysledku
http://linked.open.../riv/klicovaSlova
  • sematic symbolism; colors (en)
http://linked.open.../riv/klicoveSlovo
http://linked.open...ontrolniKodProRIV
  • [D4052686C1D0]
http://linked.open...v/mistoKonaniAkce
  • Liberec
http://linked.open...i/riv/mistoVydani
  • Liberec
http://linked.open...i/riv/nazevZdroje
  • STRUTEX 2014 -structure and structural mechanics of textiles
http://linked.open...in/vavai/riv/obor
http://linked.open...ichTvurcuVysledku
http://linked.open...cetTvurcuVysledku
http://linked.open...UplatneniVysledku
http://linked.open...iv/tvurceVysledku
  • Vik, Michal
  • Viková, Martina
  • Kania, Eva
http://linked.open...vavai/riv/typAkce
http://linked.open.../riv/zahajeniAkce
number of pages
http://purl.org/ne...btex#hasPublisher
  • Technická univerzita v Liberci
https://schema.org/isbn
  • 978-80-7494-139-9
http://localhost/t...ganizacniJednotka
  • 24410
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