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Description
  • The article presents the outcomes of a research project that is being implemented by the Department of Marketing of the Faculty of Economics at the Technical University in Liberec, in Czech Republic. The goal of the research project is to identify factors which influence satisfaction with communication among small and medium-sized business entities and customers, maintained through social media.
  • The article presents the outcomes of a research project that is being implemented by the Department of Marketing of the Faculty of Economics at the Technical University in Liberec, in Czech Republic. The goal of the research project is to identify factors which influence satisfaction with communication among small and medium-sized business entities and customers, maintained through social media. (en)
Title
  • Identification of Factors Which Influence Satisfaction with Corporate Communication Delivered through Social Media
  • Identification of Factors Which Influence Satisfaction with Corporate Communication Delivered through Social Media (en)
skos:prefLabel
  • Identification of Factors Which Influence Satisfaction with Corporate Communication Delivered through Social Media
  • Identification of Factors Which Influence Satisfaction with Corporate Communication Delivered through Social Media (en)
skos:notation
  • RIV/46747885:24310/13:#0002038!RIV14-MSM-24310___
http://linked.open...avai/riv/aktivita
http://linked.open...avai/riv/aktivity
  • S
http://linked.open...vai/riv/dodaniDat
http://linked.open...aciTvurceVysledku
http://linked.open.../riv/druhVysledku
http://linked.open...iv/duvernostUdaju
http://linked.open...titaPredkladatele
http://linked.open...dnocenehoVysledku
  • 78678
http://linked.open...ai/riv/idVysledku
  • RIV/46747885:24310/13:#0002038
http://linked.open...riv/jazykVysledku
http://linked.open.../riv/klicovaSlova
  • focus group; factor analysis; consumer; communication of marketing; satisfaction; social media (en)
http://linked.open.../riv/klicoveSlovo
http://linked.open...ontrolniKodProRIV
  • [04991E55F516]
http://linked.open...v/mistoKonaniAkce
  • Bangkok
http://linked.open...i/riv/mistoVydani
  • Bangkok
http://linked.open...i/riv/nazevZdroje
  • International Conference on Management, Leadership and Governance
http://linked.open...in/vavai/riv/obor
http://linked.open...ichTvurcuVysledku
http://linked.open...cetTvurcuVysledku
http://linked.open...UplatneniVysledku
http://linked.open...iv/tvurceVysledku
  • Myslivcová, Světlana
  • Ungerman, Otakar
http://linked.open...vavai/riv/typAkce
http://linked.open.../riv/zahajeniAkce
issn
  • 2049-6818
number of pages
http://purl.org/ne...btex#hasPublisher
  • Bangkok University
https://schema.org/isbn
  • 978-1-909507-00-5
http://localhost/t...ganizacniJednotka
  • 24310
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