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An Entity of Type : http://linked.opendata.cz/ontology/domain/vavai/Vysledek, within Data Space : linked.opendata.cz associated with source document(s)

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Description
  • Market segmentation is one of the most fundamantel strategic marketing concepts. The better the segment is chosen for targeting by a particular organisation, the more successful the organisation is assumed to be in the market place. Also higher education institutions have to improve their marketing tools for attracting foreign students, particularly when demanding tuition fees. This contribution aims at demonstrating the proper usage of the cluster analysis for segmentation (represented by students´willingness to study abroad) and also, based on large international survey, offers some practical marketing implications.
  • Market segmentation is one of the most fundamantel strategic marketing concepts. The better the segment is chosen for targeting by a particular organisation, the more successful the organisation is assumed to be in the market place. Also higher education institutions have to improve their marketing tools for attracting foreign students, particularly when demanding tuition fees. This contribution aims at demonstrating the proper usage of the cluster analysis for segmentation (represented by students´willingness to study abroad) and also, based on large international survey, offers some practical marketing implications. (en)
Title
  • Marketing segmentation of students willing to study abroad based on cluster analysis
  • Marketing segmentation of students willing to study abroad based on cluster analysis (en)
skos:prefLabel
  • Marketing segmentation of students willing to study abroad based on cluster analysis
  • Marketing segmentation of students willing to study abroad based on cluster analysis (en)
skos:notation
  • RIV/46747885:24310/11:00001582!RIV12-MSM-24310___
http://linked.open...avai/riv/aktivita
http://linked.open...avai/riv/aktivity
  • I, S
http://linked.open...iv/cisloPeriodika
  • 77
http://linked.open...vai/riv/dodaniDat
http://linked.open...aciTvurceVysledku
http://linked.open.../riv/druhVysledku
http://linked.open...iv/duvernostUdaju
http://linked.open...titaPredkladatele
http://linked.open...dnocenehoVysledku
  • 210712
http://linked.open...ai/riv/idVysledku
  • RIV/46747885:24310/11:00001582
http://linked.open...riv/jazykVysledku
http://linked.open.../riv/klicovaSlova
  • Cluster analysis; Study abroad; Students´ preferences; Market Segmentation (en)
http://linked.open.../riv/klicoveSlovo
http://linked.open...odStatuVydavatele
  • CZ - Česká republika
http://linked.open...ontrolniKodProRIV
  • [2CD3B8EF86FF]
http://linked.open...i/riv/nazevZdroje
  • Proceedings of World Academy of Science, Engineering and Technology
http://linked.open...in/vavai/riv/obor
http://linked.open...ichTvurcuVysledku
http://linked.open...cetTvurcuVysledku
http://linked.open...UplatneniVysledku
http://linked.open...v/svazekPeriodika
  • 7
http://linked.open...iv/tvurceVysledku
  • Tišlerová, Kamila
  • Žambochová, Marta
issn
  • 2010-376X
number of pages
http://localhost/t...ganizacniJednotka
  • 24310
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