About: Tourists´Attitudes Towards Travel Agencies

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An Entity of Type : http://linked.opendata.cz/ontology/domain/vavai/Vysledek, within Data Space : linked.opendata.cz associated with source document(s)

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rdf:type	skos:Concept http://linked.opendata.cz/ontology/domain/vavai/Vysledek
Description	Technological developments and intense competition in tourism in the recent years have increased the need for travel agencies to concentrate on retaining and attracting the right consumers. Knowing how customers perceive their services, what they considered important and what factors guide and influence their behaviour, is crucial for the success of travel agencies. They need to understand the underlying dimensions of customer attitudes and satisfaction and how to improve them. Travel agencies are forced to search for new ways to differentiate themselves and gain a better competitive position in order to improve their service perceptions and customer loyalty. Developing a successful strategy thus requires knowledge of the attributes that consumers use to evaluate services in tourism. Valid and reliable measures of perceived value would allow individual travel agencies the ability to identify the dimensions of perceived value in which they perform well or poor. The paper presents partial findings of the research focused on customer satisfaction in tourism conducted by the Department of Marketing in 2009-2010. It examines the relationship between customers and travel agencies as well as the impact of customers' demographics (age and income in particular) on their perceptions and attitudes towards services offered by travel agencies by applying multi-attribute model that has been used also in brand image studies. Technological developments and intense competition in tourism in the recent years have increased the need for travel agencies to concentrate on retaining and attracting the right consumers. Knowing how customers perceive their services, what they considered important and what factors guide and influence their behaviour, is crucial for the success of travel agencies. They need to understand the underlying dimensions of customer attitudes and satisfaction and how to improve them. Travel agencies are forced to search for new ways to differentiate themselves and gain a better competitive position in order to improve their service perceptions and customer loyalty. Developing a successful strategy thus requires knowledge of the attributes that consumers use to evaluate services in tourism. Valid and reliable measures of perceived value would allow individual travel agencies the ability to identify the dimensions of perceived value in which they perform well or poor. The paper presents partial findings of the research focused on customer satisfaction in tourism conducted by the Department of Marketing in 2009-2010. It examines the relationship between customers and travel agencies as well as the impact of customers' demographics (age and income in particular) on their perceptions and attitudes towards services offered by travel agencies by applying multi-attribute model that has been used also in brand image studies. (en)
Title	Tourists´Attitudes Towards Travel Agencies Tourists´Attitudes Towards Travel Agencies (en)
skos:prefLabel	Tourists´Attitudes Towards Travel Agencies Tourists´Attitudes Towards Travel Agencies (en)
skos:notation	RIV/46747885:24310/11:00001571!RIV12-MSM-24310___
http://linked.open...avai/riv/aktivita	S
http://linked.open...avai/riv/aktivity	S
http://linked.open...vai/riv/dodaniDat	2012
http://linked.open...aciTvurceVysledku	Simová, Jozefína
http://linked.open.../riv/druhVysledku	D - Článek ve sborníku
http://linked.open...iv/duvernostUdaju	S - Úplné a pravdivé údaje nepodléhající ochraně podle zvláštních právních předpisů
http://linked.open...titaPredkladatele	Technická univerzita v Liberci / Ekonomická fakulta
http://linked.open...dnocenehoVysledku	235592
http://linked.open...ai/riv/idVysledku	RIV/46747885:24310/11:00001571
http://linked.open...riv/jazykVysledku	eng - angličtina
http://linked.open.../riv/klicovaSlova	multi-attribute model; travel agency; attitudes; customer; Tourism (en)
http://linked.open.../riv/klicoveSlovo	travel agency multi-attribute model attitudes customer Tourism
http://linked.open...ontrolniKodProRIV	[1F4CD13806F1]
http://linked.open...v/mistoKonaniAkce	Liberec
http://linked.open...i/riv/mistoVydani	Liberec
http://linked.open...i/riv/nazevZdroje	Proceedings of the 10th International Conference Liberec Economic Forum 2011
http://linked.open...in/vavai/riv/obor	AH
http://linked.open...ichTvurcuVysledku	1 (xsd:int)
http://linked.open...cetTvurcuVysledku	1 (xsd:int)
http://linked.open...UplatneniVysledku	2011
http://linked.open...iv/tvurceVysledku	Simová, Jozefína
http://linked.open...vavai/riv/typAkce	EUR - Evropská
http://linked.open.../riv/zahajeniAkce	2011-01-01 (xsd:date)
number of pages	8 (xsd:int)
http://purl.org/ne...btex#hasPublisher	Technická univerzita v Liberci
https://schema.org/isbn	978-80-7372-755-0
http://localhost/t...ganizacniJednotka	24310

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