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  • Corporate Social Responsibility (CSR) představuje integraci sociálních a environmentálních otázek do podnikových rozhodnutí, operací. Jedná se o dobrovolný přístup. Tento článek se zabývá společenskou odpovědností podniků a nově příchozí normou ISO 26000. Text je rozdělen na dvě hlavní části. První část se zabývá teorií CSR, je vysvětlen koncept Tripple – Bottom Line, nebo-li sytém trojího řízení %22Lidé, Planet, Profit%22. Druhá část se zabývá normou ISO 26000, vysvětluje její základní stanoviska a hodnotí nové přístupy této normy. (en)
  • Corporate Social Responsibility (CSR) means social responsibility of owners of the company. This term has been defined as the integration by companies of social and environmental concerns in their business operations and in their interaction on a voluntary basis. This article is interested in corporate social responsibility and new coming norm ISO 26000. Text is divided in two main parts. First part is interested in theory of CSR in conventional point of view of CSR. It means concept – Triple Bottom Line e. g. “People, Planet, Profit”. Second part is interested in point of view of CSR in ISO 26000, because this norm is coming with little bit different theory concept of CSR. At the end of this text is comparison of these two theory concepts.
  • Corporate Social Responsibility (CSR) means social responsibility of owners of the company. This term has been defined as the integration by companies of social and environmental concerns in their business operations and in their interaction on a voluntary basis. This article is interested in corporate social responsibility and new coming norm ISO 26000. Text is divided in two main parts. First part is interested in theory of CSR in conventional point of view of CSR. It means concept – Triple Bottom Line e. g. “People, Planet, Profit”. Second part is interested in point of view of CSR in ISO 26000, because this norm is coming with little bit different theory concept of CSR. At the end of this text is comparison of these two theory concepts. (cs)
Title
  • ISO 26000 – nový pohled na teorii společenské odpovědnosti?
  • ISO 26000 - New View of Theory of Corporate Social Responsibility? (en)
  • ISO 26000 – nový pohled na teorii společenské odpovědnosti? (cs)
skos:prefLabel
  • ISO 26000 – nový pohled na teorii společenské odpovědnosti?
  • ISO 26000 - New View of Theory of Corporate Social Responsibility? (en)
  • ISO 26000 – nový pohled na teorii společenské odpovědnosti? (cs)
skos:notation
  • RIV/46747885:24310/10:#0000210!RIV11-MSM-24310___
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  • Corporate Social Responsibility; ISO 26000; Triple Bottom Line (en)
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  • Ortová, Martina
  • Žák, Ondřej
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  • 9788022530798
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