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| Description
| - The paper discusses the possible applicability of customer value and CRM concepts in the conditions of clothing retailing in the Czech Republic. It aims to explore dimensions of customer value by exploring customers' store attitudes and their satisfaction with selected retail formats. The objective of CRM is to build a strong relationship with customers by providing a superior customer value in order to increase customers' satisfaction and their loyalty. Customer store attitudes and store loyalty were in the centre of attention of the research on customer store type perception conducted in spring 2006. It was assumed that the retail mix dimensions that are perceived (evaluated) by the customers the most positive (the best) and the most important, are the dimensions of customer value that significantly contribute to customer satisfaction and loyalty and thus to a better CRM performance which should naturally bring more sales and more profit.
- The paper discusses the possible applicability of customer value and CRM concepts in the conditions of clothing retailing in the Czech Republic. It aims to explore dimensions of customer value by exploring customers' store attitudes and their satisfaction with selected retail formats. The objective of CRM is to build a strong relationship with customers by providing a superior customer value in order to increase customers' satisfaction and their loyalty. Customer store attitudes and store loyalty were in the centre of attention of the research on customer store type perception conducted in spring 2006. It was assumed that the retail mix dimensions that are perceived (evaluated) by the customers the most positive (the best) and the most important, are the dimensions of customer value that significantly contribute to customer satisfaction and loyalty and thus to a better CRM performance which should naturally bring more sales and more profit. (en)
- %22Článek se zabývá problematikou CRM a hodnoty zákazníka v podmínkách maloobchodu prodejen oděvním zbožím v České republice. Využívá atributy charakterizující typ maloobchodní jednotky jako např. sortiment zboží, cena, módnost a kvalita zboží, velikostní sortiment, pořád něco nového v nabídce zboží, prostředí prodejny, služby a obsluha pro ověření jejich vlivu na spokojenost a postoje zákazníků i na jejich loajalitu ve vztahu ke zvoleným typům prodejen. Za tímto účelem byl v roce 2006 proveden výzkum zaměřený na zjištění postojů a četnosti nákupů ve čtyřech zvolených typech prodejen oděvním zbožím: Tescu nebo obchodním domě, tzv. prodejnách %22%22střed%22%22 (prodejna s pozicí mezi butikem a diskontní prodejnou), buticích a diskontních prodejnách. Výzkumu se zúčastnilo 638 respondentů z různých měst České republiky. Získané výsledky byly zkoumány ve vztahu k velikosti měst a příjmovým kategoriím respondentů. Výzkum prokázal, že existuje určitá polarizace a segmentace zákazníků ve vztahu k jednotli%22 (cs)
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| Title
| - Customer store attitudes and store loyalty in the framework of customer value and CRM performance
- Postoje a loajalita zákazníků k prodejnám v rámci konceptu hodnoty zákazníka a CRM (cs)
- Customer store attitudes and store loyalty in the framework of customer value and CRM performance (en)
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| skos:prefLabel
| - Customer store attitudes and store loyalty in the framework of customer value and CRM performance
- Postoje a loajalita zákazníků k prodejnám v rámci konceptu hodnoty zákazníka a CRM (cs)
- Customer store attitudes and store loyalty in the framework of customer value and CRM performance (en)
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| skos:notation
| - RIV/46747885:24310/06:@1389014!RIV07-GA0-24310___
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| http://linked.open.../vavai/riv/strany
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| http://linked.open...avai/riv/aktivita
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| http://linked.open...avai/riv/aktivity
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| http://linked.open...iv/cisloPeriodika
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| http://linked.open...vai/riv/dodaniDat
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| http://linked.open...aciTvurceVysledku
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| http://linked.open.../riv/druhVysledku
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| http://linked.open...iv/duvernostUdaju
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| http://linked.open...titaPredkladatele
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| http://linked.open...dnocenehoVysledku
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| http://linked.open...ai/riv/idVysledku
| - RIV/46747885:24310/06:@1389014
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| http://linked.open...riv/jazykVysledku
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| http://linked.open.../riv/klicovaSlova
| - %22Customer store attitudes; customer loyalty; customer value; CRM%22 (en)
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| http://linked.open.../riv/klicoveSlovo
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| http://linked.open...odStatuVydavatele
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| http://linked.open...ontrolniKodProRIV
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| http://linked.open...i/riv/nazevZdroje
| - E+M Ekonomie a management
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| http://linked.open...in/vavai/riv/obor
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| http://linked.open...ichTvurcuVysledku
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| http://linked.open...cetTvurcuVysledku
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| http://linked.open...vavai/riv/projekt
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| http://linked.open...UplatneniVysledku
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| http://linked.open...v/svazekPeriodika
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| http://linked.open...iv/tvurceVysledku
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| issn
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| number of pages
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| http://localhost/t...ganizacniJednotka
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