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An Entity of Type : http://linked.opendata.cz/ontology/domain/vavai/Vysledek, within Data Space : linked.opendata.cz associated with source document(s)

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rdf:type
Description
  • Článek vychází z charakteristiky a definice image, vymezuje jeho atributy a možné způsoby jejich měření. Teoretické východisko je doplněno přehledem nejdůležitějších poznatků získaných výzkumy, které byly provedené v oblasti maloobchodu oděvním zboží v zahraničí i v České republice. (cs)
  • The paper discusses the issue of clothing store image as one of the factors affecting the customer value. The customer value depends on customer store loyalty. The customer store choice process is to a great degree influenced by store image, ie. store attributes and their perception (evaluation) by customers. The paper brings a theoretical background of retail image, retail image attributes and their measurement as well as the findings of the researches conducted in the clothing retailing in the Czech Republic and abroad.
  • The paper discusses the issue of clothing store image as one of the factors affecting the customer value. The customer value depends on customer store loyalty. The customer store choice process is to a great degree influenced by store image, ie. store attributes and their perception (evaluation) by customers. The paper brings a theoretical background of retail image, retail image attributes and their measurement as well as the findings of the researches conducted in the clothing retailing in the Czech Republic and abroad. (en)
Title
  • Image - one of the factors influencing customer value in retailing
  • Image - one of the factors influencing customer value in retailing (en)
  • Image - jeden z faktorů ovlivňujících hodnotu zákazníka v maloobchodě (cs)
skos:prefLabel
  • Image - one of the factors influencing customer value in retailing
  • Image - one of the factors influencing customer value in retailing (en)
  • Image - jeden z faktorů ovlivňujících hodnotu zákazníka v maloobchodě (cs)
skos:notation
  • RIV/46747885:24310/06:@1389006!RIV07-GA0-24310___
http://linked.open...avai/riv/aktivita
http://linked.open...avai/riv/aktivity
  • P(GA402/06/0577)
http://linked.open...vai/riv/dodaniDat
http://linked.open...aciTvurceVysledku
http://linked.open.../riv/druhVysledku
http://linked.open...iv/duvernostUdaju
http://linked.open...titaPredkladatele
http://linked.open...dnocenehoVysledku
  • 478836
http://linked.open...ai/riv/idVysledku
  • RIV/46747885:24310/06:@1389006
http://linked.open...riv/jazykVysledku
http://linked.open.../riv/klicovaSlova
  • %22Image; customer value; retailing%22 (en)
http://linked.open.../riv/klicoveSlovo
http://linked.open...ontrolniKodProRIV
  • [075AA026D13D]
http://linked.open...i/riv/mistoVydani
  • UTB Zlín
http://linked.open...vEdiceCisloSvazku
  • Marketingové komunikace a image
http://linked.open...i/riv/nazevZdroje
  • Image - one of the factors influencing customer value in retailing
http://linked.open...in/vavai/riv/obor
http://linked.open...ichTvurcuVysledku
http://linked.open...v/pocetStranKnihy
http://linked.open...cetTvurcuVysledku
http://linked.open...vavai/riv/projekt
http://linked.open...UplatneniVysledku
http://linked.open...iv/tvurceVysledku
  • Simová, Jozefína
number of pages
http://purl.org/ne...btex#hasPublisher
  • Univerzita Tomáše Bati ve Zlíně. Fakulta multimediálních komunikací
https://schema.org/isbn
  • 80-7318-394-3
http://localhost/t...ganizacniJednotka
  • 24310
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