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An Entity of Type : http://linked.opendata.cz/ontology/domain/vavai/Vysledek, within Data Space : linked.opendata.cz associated with source document(s)

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Description
  • Innovation doesn´t mean only new product and new technology but also the implementation of changes in management, organization of labour and marketing. This paper aims to show the procedure of implementation of a marketing innovation in three small and medium sized enterprices. It focuses on the innovation process and its success and failure. It also analyses the causation of the failure. This article also suggests the how to innovate the company´s marketing and how to strengthen the role of call-centers and it should help small businesses to be more efficient and more competitive on the market.
  • Innovation doesn´t mean only new product and new technology but also the implementation of changes in management, organization of labour and marketing. This paper aims to show the procedure of implementation of a marketing innovation in three small and medium sized enterprices. It focuses on the innovation process and its success and failure. It also analyses the causation of the failure. This article also suggests the how to innovate the company´s marketing and how to strengthen the role of call-centers and it should help small businesses to be more efficient and more competitive on the market. (en)
Title
  • Marketing innovation - success and failure
  • Marketing innovation - success and failure (en)
skos:prefLabel
  • Marketing innovation - success and failure
  • Marketing innovation - success and failure (en)
skos:notation
  • RIV/44555601:13510/09:00005328!RIV10-MSM-13510___
http://linked.open...avai/riv/aktivita
http://linked.open...avai/riv/aktivity
  • S
http://linked.open...vai/riv/dodaniDat
http://linked.open...aciTvurceVysledku
http://linked.open.../riv/druhVysledku
http://linked.open...iv/duvernostUdaju
http://linked.open...titaPredkladatele
http://linked.open...dnocenehoVysledku
  • 324740
http://linked.open...ai/riv/idVysledku
  • RIV/44555601:13510/09:00005328
http://linked.open...riv/jazykVysledku
http://linked.open.../riv/klicovaSlova
  • Innovation; marketing; call-centre; dealer; sales forces; increasing sales; failure; Customer Relationship Management (en)
http://linked.open.../riv/klicoveSlovo
http://linked.open...ontrolniKodProRIV
  • [B485E4700CDF]
http://linked.open...v/mistoKonaniAkce
  • Glasgow, UK
http://linked.open...i/riv/mistoVydani
  • Paisley
http://linked.open...i/riv/nazevZdroje
  • Closing the Innovation Gap: Theory and Practice, Proceedings of the 4th European Conference on Management of Technology
http://linked.open...in/vavai/riv/obor
http://linked.open...ichTvurcuVysledku
http://linked.open...cetTvurcuVysledku
http://linked.open...UplatneniVysledku
http://linked.open...iv/tvurceVysledku
  • Tišlerová, Kamila
http://linked.open...vavai/riv/typAkce
http://linked.open.../riv/zahajeniAkce
number of pages
http://purl.org/ne...btex#hasPublisher
  • University of the West of Scotland, Paisley
https://schema.org/isbn
  • 1-903978-41-6
http://localhost/t...ganizacniJednotka
  • 13510
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