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About:
What you write that remains - the role of written texts in television advertising
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An Entity of Type :
http://linked.opendata.cz/ontology/domain/vavai/Vysledek
, within Data Space :
linked.opendata.cz
associated with source
document(s)
Type:
skos:Concept
http://linked.opendata.cz/ontology/domain/vavai/Vysledek
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rdf:type
skos:Concept
http://linked.opendata.cz/ontology/domain/vavai/Vysledek
Description
The article deals with the occurrence of written texts in television advertising and discuss their function.
(en)
Der Beitrag befasst sich mit dem Vorkommen schriftlicher Texte in der Fernsehwerbung und untersucht deren Funktion.
Title
What you write that remains - the role of written texts in television advertising
(en)
Was man schreibt, das bleibt - die Rolle schriftlicher Texte in der Fernsehwerbung
skos:prefLabel
What you write that remains - the role of written texts in television advertising
(en)
Was man schreibt, das bleibt - die Rolle schriftlicher Texte in der Fernsehwerbung
skos:notation
RIV/44555601:13410/11:43883315!RIV12-MSM-13410___
http://linked.open...avai/riv/aktivita
N
http://linked.open...avai/riv/aktivity
N
http://linked.open...iv/cisloPeriodika
134
http://linked.open...vai/riv/dodaniDat
2012
http://linked.open...aciTvurceVysledku
Schuppener, Georg
http://linked.open.../riv/druhVysledku
J - Článek v odborném periodiku
http://linked.open...iv/duvernostUdaju
S - Úplné a pravdivé údaje nepodléhající ochraně podle zvláštních právních předpisů
http://linked.open...titaPredkladatele
Univerzita Jana Evangelisty Purkyně v Ústí nad Labem / Filozofická fakulta
http://linked.open...dnocenehoVysledku
241512
http://linked.open...ai/riv/idVysledku
RIV/44555601:13410/11:43883315
http://linked.open...riv/jazykVysledku
ger - němčina
http://linked.open.../riv/klicovaSlova
Linguistics, advertising, media
(en)
http://linked.open.../riv/klicoveSlovo
media
Linguistics
advertising
http://linked.open...odStatuVydavatele
PL - Polská republika
http://linked.open...ontrolniKodProRIV
[D73400BF182E]
http://linked.open...i/riv/nazevZdroje
Germanica Wratislaviensia
http://linked.open...in/vavai/riv/obor
AI
http://linked.open...ichTvurcuVysledku
1
(
xsd:int
)
http://linked.open...cetTvurcuVysledku
2
(
xsd:int
)
http://linked.open...UplatneniVysledku
2011
http://linked.open...v/svazekPeriodika
2011
http://linked.open...iv/tvurceVysledku
Schuppener, Georg
Metz, Detelina
issn
0435-5865
number of pages
24
(
xsd:int
)
http://localhost/t...ganizacniJednotka
13410
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