About: Responses of Czech consumers toward SMS advertising

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An Entity of Type : http://linked.opendata.cz/ontology/domain/vavai/Vysledek, within Data Space : linked.opendata.cz associated with source document(s)

Attributes	Values
rdf:type	skos:Concept http://linked.opendata.cz/ontology/domain/vavai/Vysledek
Description	Five appeals with different involvement were sent to sample of respondents by SMS. Product placement law enabled us to send these unrequested SMS to students. Requests for further information were required in the text of each SMS. The direct response advertising was simulated by this research. Respondents have shown different irritation resembling curve of technology adoption cycle. The least irritated participants denied that they have received any message while respondents on the opposite extreme protested against spam SMS. The majority of respondents could recall part of the message content with help of questions. The number of calls for further information was not statistically significant. Five appeals with different involvement were sent to sample of respondents by SMS. Product placement law enabled us to send these unrequested SMS to students. Requests for further information were required in the text of each SMS. The direct response advertising was simulated by this research. Respondents have shown different irritation resembling curve of technology adoption cycle. The least irritated participants denied that they have received any message while respondents on the opposite extreme protested against spam SMS. The majority of respondents could recall part of the message content with help of questions. The number of calls for further information was not statistically significant. (en)
Title	Responses of Czech consumers toward SMS advertising Responses of Czech consumers toward SMS advertising (en)
skos:prefLabel	Responses of Czech consumers toward SMS advertising Responses of Czech consumers toward SMS advertising (en)
skos:notation	RIV/27266150:_____/12:#0000037!RIV13-MSM-27266150
http://linked.open...avai/riv/aktivita	N
http://linked.open...avai/riv/aktivity	N
http://linked.open...vai/riv/dodaniDat	2013
http://linked.open...aciTvurceVysledku	Linhartová, Lucie
http://linked.open.../riv/druhVysledku	O - Ostatní výsledky nezařaditelné do žádného z výše uvedených druhů výsledku
http://linked.open...iv/duvernostUdaju	S - Úplné a pravdivé údaje nepodléhající ochraně podle zvláštních právních předpisů
http://linked.open...titaPredkladatele	Vysoká škola ekonomie a managementu, o.p.s.
http://linked.open...dnocenehoVysledku	165275
http://linked.open...ai/riv/idVysledku	RIV/27266150:_____/12:#0000037
http://linked.open...riv/jazykVysledku	eng - angličtina
http://linked.open.../riv/klicovaSlova	advertising, response, direct, SMS, adoption (en)
http://linked.open.../riv/klicoveSlovo	adoption response advertising direct SMS
http://linked.open...ontrolniKodProRIV	[675B4EC68D9C]
http://linked.open...in/vavai/riv/obor	AE
http://linked.open...ichTvurcuVysledku	1 (xsd:int)
http://linked.open...cetTvurcuVysledku	2 (xsd:int)
http://linked.open...UplatneniVysledku	2012
http://linked.open...iv/tvurceVysledku	Linhartová, Lucie Linhart, Zdeněk

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