About: Marketing management and marketing controlling of SME´s

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An Entity of Type : http://linked.opendata.cz/ontology/domain/vavai/Vysledek, within Data Space : linked.opendata.cz associated with source document(s)

Attributes	Values
rdf:type	skos:Concept http://linked.opendata.cz/ontology/domain/vavai/Vysledek
Description	The article gives information about the marketing management conception based on the M-C model resulting from a marketing research and marketing plan as key activities that are necessary for setting company goals, and from strategic and operative marketing controlling that is based on comparison and evaluation of deviations from the set goals and on proposal of measures in the form of risk management. The article gives information about the marketing management conception based on the M-C model resulting from a marketing research and marketing plan as key activities that are necessary for setting company goals, and from strategic and operative marketing controlling that is based on comparison and evaluation of deviations from the set goals and on proposal of measures in the form of risk management. (en)
Title	Marketing management and marketing controlling of SME´s Marketing management and marketing controlling of SME´s (en)
skos:prefLabel	Marketing management and marketing controlling of SME´s Marketing management and marketing controlling of SME´s (en)
skos:notation	RIV/26138077:_____/11:#0000298!RIV13-MSM-26138077
http://linked.open...avai/riv/aktivita	N
http://linked.open...avai/riv/aktivity	N
http://linked.open...iv/cisloPeriodika	4
http://linked.open...vai/riv/dodaniDat	2013
http://linked.open...aciTvurceVysledku	Havlíček, Karel
http://linked.open.../riv/druhVysledku	J - Článek v odborném periodiku
http://linked.open...iv/duvernostUdaju	S - Úplné a pravdivé údaje nepodléhající ochraně podle zvláštních právních předpisů
http://linked.open...titaPredkladatele	Vysoká škola finanční a správní, o.p.s.
http://linked.open...dnocenehoVysledku	210705
http://linked.open...ai/riv/idVysledku	RIV/26138077:_____/11:#0000298
http://linked.open...riv/jazykVysledku	eng - angličtina
http://linked.open.../riv/klicovaSlova	Marketing management; Marketing controlling; Marketing research; Marketing plan; M-C model (en)
http://linked.open.../riv/klicoveSlovo	M-C model Marketing controlling Marketing management Marketing plan Marketing research
http://linked.open...odStatuVydavatele	GR - Řecká republika
http://linked.open...ontrolniKodProRIV	[EE4E2C3F13C9]
http://linked.open...i/riv/nazevZdroje	European Research Studies Journal
http://linked.open...in/vavai/riv/obor	AE
http://linked.open...ichTvurcuVysledku	1 (xsd:int)
http://linked.open...cetTvurcuVysledku	1 (xsd:int)
http://linked.open...UplatneniVysledku	2011
http://linked.open...v/svazekPeriodika	14
http://linked.open...iv/tvurceVysledku	Havlíček, Karel
issn	1108-2976
number of pages	15 (xsd:int)

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