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  • We surveyed chief financial officers (CFOs) in the Czech and Polish enterprises to compare practice in the CEE region to findings in previous empirical studies and theoretical approaches in the area of initial public offering (IPO) motivation. Based on an extensive review of IPO-oriented academic literature two groups of IPO motivation have been distinguished: The first group consists of financial motives, the second group consists of non-financial (marketing) motives. The intent of this study required to collect primary data via interviews and questionnaires. The survey results can be summarised as follows. Regarding the motivation, financial factors predominate. First of all, raising external capital as a motive for going public received the strongest support from the respondents both in the Czech Republic and Poland. Surprisingly, more than 50% in both countries believe that the IPO will have a positive impact on its image and publicity. The CFOs point out that enhancing firm reputation and publici
  • We surveyed chief financial officers (CFOs) in the Czech and Polish enterprises to compare practice in the CEE region to findings in previous empirical studies and theoretical approaches in the area of initial public offering (IPO) motivation. Based on an extensive review of IPO-oriented academic literature two groups of IPO motivation have been distinguished: The first group consists of financial motives, the second group consists of non-financial (marketing) motives. The intent of this study required to collect primary data via interviews and questionnaires. The survey results can be summarised as follows. Regarding the motivation, financial factors predominate. First of all, raising external capital as a motive for going public received the strongest support from the respondents both in the Czech Republic and Poland. Surprisingly, more than 50% in both countries believe that the IPO will have a positive impact on its image and publicity. The CFOs point out that enhancing firm reputation and publici (en)
Title
  • Marketing Aspects of Going Public: Empirical Evidence on the Czech and Polish Capital Markets
  • Marketing Aspects of Going Public: Empirical Evidence on the Czech and Polish Capital Markets (en)
skos:prefLabel
  • Marketing Aspects of Going Public: Empirical Evidence on the Czech and Polish Capital Markets
  • Marketing Aspects of Going Public: Empirical Evidence on the Czech and Polish Capital Markets (en)
skos:notation
  • RIV/00216305:26510/14:PU110683!RIV15-GA0-26510___
http://linked.open...avai/riv/aktivita
http://linked.open...avai/riv/aktivity
  • P(GA13-38047S)
http://linked.open...iv/cisloPeriodika
  • 8
http://linked.open...vai/riv/dodaniDat
http://linked.open...aciTvurceVysledku
http://linked.open.../riv/druhVysledku
http://linked.open...iv/duvernostUdaju
http://linked.open...titaPredkladatele
http://linked.open...dnocenehoVysledku
  • 27436
http://linked.open...ai/riv/idVysledku
  • RIV/00216305:26510/14:PU110683
http://linked.open...riv/jazykVysledku
http://linked.open.../riv/klicovaSlova
  • IPO, Going Public, Marketing, Capital Market, Czech Republic, Poland (en)
http://linked.open.../riv/klicoveSlovo
http://linked.open...odStatuVydavatele
  • PL - Polská republika
http://linked.open...ontrolniKodProRIV
  • [E5195C671C30]
http://linked.open...i/riv/nazevZdroje
  • Marketing i Rynek
http://linked.open...in/vavai/riv/obor
http://linked.open...ichTvurcuVysledku
http://linked.open...cetTvurcuVysledku
http://linked.open...vavai/riv/projekt
http://linked.open...UplatneniVysledku
http://linked.open...v/svazekPeriodika
  • 2014
http://linked.open...iv/tvurceVysledku
  • Meluzín, Tomáš
  • Zinecker, Marek
issn
  • 1231-7853
number of pages
http://localhost/t...ganizacniJednotka
  • 26510
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