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  • Abstract Purpose of the article The mission of economics in practical application can be described as an additional tool for the deeper understanding of the connection between market subjects. The price elasticity of demand is an extremely important value for the right pricing strategy. In many cases there are merely theoretical concepts, and concrete values for the actual situation are lacking. The objective of this paper is to evaluate methods for identifying demand elasticity. Methodology/methods The article will compare data from previous studies and discuss possible changes of the coefficients of elasticity for the Czech consumer. Two different procedures will be used for the solution. Reference values will be calculated by a standard approach of correlation and regression analysis. In the next section, these results will be compared with the second procedure, which is more focused on the possible variability of individual responses. The values determined are then compared with known values from
  • Abstract Purpose of the article The mission of economics in practical application can be described as an additional tool for the deeper understanding of the connection between market subjects. The price elasticity of demand is an extremely important value for the right pricing strategy. In many cases there are merely theoretical concepts, and concrete values for the actual situation are lacking. The objective of this paper is to evaluate methods for identifying demand elasticity. Methodology/methods The article will compare data from previous studies and discuss possible changes of the coefficients of elasticity for the Czech consumer. Two different procedures will be used for the solution. Reference values will be calculated by a standard approach of correlation and regression analysis. In the next section, these results will be compared with the second procedure, which is more focused on the possible variability of individual responses. The values determined are then compared with known values from (en)
Title
  • Faktory ovlivňují elasticitu poptávky českého spotřebitele
  • Faktory ovlivňují elasticitu poptávky českého spotřebitele (en)
skos:prefLabel
  • Faktory ovlivňují elasticitu poptávky českého spotřebitele
  • Faktory ovlivňují elasticitu poptávky českého spotřebitele (en)
skos:notation
  • RIV/00216305:26510/13:PU107922!RIV14-MSM-26510___
http://linked.open...avai/riv/aktivita
http://linked.open...avai/riv/aktivity
  • S
http://linked.open...iv/cisloPeriodika
  • 17
http://linked.open...vai/riv/dodaniDat
http://linked.open...aciTvurceVysledku
http://linked.open.../riv/druhVysledku
http://linked.open...iv/duvernostUdaju
http://linked.open...titaPredkladatele
http://linked.open...dnocenehoVysledku
  • 74595
http://linked.open...ai/riv/idVysledku
  • RIV/00216305:26510/13:PU107922
http://linked.open...riv/jazykVysledku
http://linked.open.../riv/klicovaSlova
  • Elasticity, Demand, Consumer Basket, Regression Analyses, Standard Deviation. (en)
http://linked.open.../riv/klicoveSlovo
http://linked.open...odStatuVydavatele
  • CZ - Česká republika
http://linked.open...ontrolniKodProRIV
  • [10855A404EE3]
http://linked.open...i/riv/nazevZdroje
  • TRENDY EKONOMIKY A MANAGEMENTU
http://linked.open...in/vavai/riv/obor
http://linked.open...ichTvurcuVysledku
http://linked.open...cetTvurcuVysledku
http://linked.open...UplatneniVysledku
http://linked.open...v/svazekPeriodika
  • 7
http://linked.open...iv/tvurceVysledku
  • Luňáček, Jiří
  • Meluzínová, Jana
issn
  • 1802-8527
number of pages
http://localhost/t...ganizacniJednotka
  • 26510
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