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Description
  • The article is based on the theory of price elasticity of demand. The theory brings the possibility of practical use in promotional discounts planning. Therefore the article is trying to utilize price elasticity of demand as a tool for planning of successful promotional discounts. Due to the shopping behavior of Czech customers, the topic is very current. More than 40 presents of the whole purchases in the Czech Republic are purchased in promotional discounts.
  • The article is based on the theory of price elasticity of demand. The theory brings the possibility of practical use in promotional discounts planning. Therefore the article is trying to utilize price elasticity of demand as a tool for planning of successful promotional discounts. Due to the shopping behavior of Czech customers, the topic is very current. More than 40 presents of the whole purchases in the Czech Republic are purchased in promotional discounts. (en)
  • The article is based on the theory of price elasticity of demand. The theory brings the possibility of practical use in promotional discounts planning. Therefore the article is trying to utilize price elasticity of demand as a tool for planning of successful promotional discounts. Due to the shopping behavior of Czech customers, the topic is very current. More than 40 presents of the whole purchases in the Czech Republic are purchased in promotional discounts. (cs)
Title
  • Cenová elasticita poptávky jako nástroj pro plánování úspěšných akčních slev
  • Cenová elasticita poptávky jako nástroj pro plánování úspěšných akčních slev (cs)
  • Price Elasticity of Demand as a Tool for Planning of Successful Promo-tional Discounts (en)
skos:prefLabel
  • Cenová elasticita poptávky jako nástroj pro plánování úspěšných akčních slev
  • Cenová elasticita poptávky jako nástroj pro plánování úspěšných akčních slev (cs)
  • Price Elasticity of Demand as a Tool for Planning of Successful Promo-tional Discounts (en)
skos:notation
  • RIV/00216305:26510/13:PU107004!RIV14-MSM-26510___
http://linked.open...avai/riv/aktivita
http://linked.open...avai/riv/aktivity
  • S
http://linked.open...iv/cisloPeriodika
  • 17
http://linked.open...vai/riv/dodaniDat
http://linked.open...aciTvurceVysledku
http://linked.open.../riv/druhVysledku
http://linked.open...iv/duvernostUdaju
http://linked.open...titaPredkladatele
http://linked.open...dnocenehoVysledku
  • 64531
http://linked.open...ai/riv/idVysledku
  • RIV/00216305:26510/13:PU107004
http://linked.open...riv/jazykVysledku
http://linked.open.../riv/klicovaSlova
  • price elasticity of demand, promotional discounts, Czech food retail, gross margin, buying behavior (en)
http://linked.open.../riv/klicoveSlovo
http://linked.open...odStatuVydavatele
  • CZ - Česká republika
http://linked.open...ontrolniKodProRIV
  • [B39098893D55]
http://linked.open...i/riv/nazevZdroje
  • TRENDY EKONOMIKY A MANAGEMENTU
http://linked.open...in/vavai/riv/obor
http://linked.open...ichTvurcuVysledku
http://linked.open...cetTvurcuVysledku
http://linked.open...UplatneniVysledku
http://linked.open...v/svazekPeriodika
  • VII
http://linked.open...iv/tvurceVysledku
  • Zeman, Jaroslav
  • Kučerová, Vladimíra
issn
  • 1802-8527
number of pages
http://localhost/t...ganizacniJednotka
  • 26510
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