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An Entity of Type : http://linked.opendata.cz/ontology/domain/vavai/Vysledek, within Data Space : linked.opendata.cz associated with source document(s)

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rdf:type
Description
  • Successful companies are aware of the needs for long-term strategic development, which is based on relationship marketing with customers. That is necessary to touch the customers emotion and their irrationality of purchase decision. For this touch use companies marketing communication tools to increase own sales. Adequate communication can create optimal background for effective marketing. The article is focused on dependency between genders and used marketing communication tools. The objective of this research is to verify intensity dependence of marketing communication in connection with respondents and to identify impacts the marketing communication and to describe communication trend. The research was aimed at random chosen group of young people in the Czech Republic.
  • Successful companies are aware of the needs for long-term strategic development, which is based on relationship marketing with customers. That is necessary to touch the customers emotion and their irrationality of purchase decision. For this touch use companies marketing communication tools to increase own sales. Adequate communication can create optimal background for effective marketing. The article is focused on dependency between genders and used marketing communication tools. The objective of this research is to verify intensity dependence of marketing communication in connection with respondents and to identify impacts the marketing communication and to describe communication trend. The research was aimed at random chosen group of young people in the Czech Republic. (en)
Title
  • New Tools for Effective Marketing Communications
  • New Tools for Effective Marketing Communications (en)
skos:prefLabel
  • New Tools for Effective Marketing Communications
  • New Tools for Effective Marketing Communications (en)
skos:notation
  • RIV/00216305:26510/13:PU106064!RIV14-MSM-26510___
http://linked.open...avai/riv/aktivita
http://linked.open...avai/riv/aktivity
  • S
http://linked.open...iv/cisloPeriodika
  • 1
http://linked.open...vai/riv/dodaniDat
http://linked.open...aciTvurceVysledku
http://linked.open.../riv/druhVysledku
http://linked.open...iv/duvernostUdaju
http://linked.open...titaPredkladatele
http://linked.open...dnocenehoVysledku
  • 91705
http://linked.open...ai/riv/idVysledku
  • RIV/00216305:26510/13:PU106064
http://linked.open...riv/jazykVysledku
http://linked.open.../riv/klicovaSlova
  • Marketing communication, new trends, effectiveness, performance, gender (en)
http://linked.open.../riv/klicoveSlovo
http://linked.open...odStatuVydavatele
  • CZ - Česká republika
http://linked.open...ontrolniKodProRIV
  • [D71C2F9D17D5]
http://linked.open...i/riv/nazevZdroje
  • Acta Universitatis Bohemiae Meridionales. Jihočeská univerzita v Českých Budějovicích AE AH
http://linked.open...in/vavai/riv/obor
http://linked.open...ichTvurcuVysledku
http://linked.open...cetTvurcuVysledku
http://linked.open...UplatneniVysledku
http://linked.open...v/svazekPeriodika
  • 16
http://linked.open...iv/tvurceVysledku
  • Milichovský, František
issn
  • 1212-3285
number of pages
http://localhost/t...ganizacniJednotka
  • 26510
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