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An Entity of Type : http://linked.opendata.cz/ontology/domain/vavai/Vysledek, within Data Space : linked.opendata.cz associated with source document(s)

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Description
  • In the present time of constant changes, globalization, technological progress and fast changing market is for company increasingly difficult to orientate in the highly competitive environment. Except customers, who are key elements of marketing strategies, there are other interest groups (stakeholders) who come into relationship with company and who more or less influence the future development and performance of the company. Stakeholder approach recognizes importance of all groups or individual who are in a relationship with company. Basic question of this approach is who or what are stakeholders and what responsibilities does the company have to have to these interest groups. Part of stakeholders approach is relationship marketing, which make up one of the important component for formulation marketing strategies. Each company that wants to succeed at the market should have chosen marketing strategy which would support the overall strategy of company.
  • In the present time of constant changes, globalization, technological progress and fast changing market is for company increasingly difficult to orientate in the highly competitive environment. Except customers, who are key elements of marketing strategies, there are other interest groups (stakeholders) who come into relationship with company and who more or less influence the future development and performance of the company. Stakeholder approach recognizes importance of all groups or individual who are in a relationship with company. Basic question of this approach is who or what are stakeholders and what responsibilities does the company have to have to these interest groups. Part of stakeholders approach is relationship marketing, which make up one of the important component for formulation marketing strategies. Each company that wants to succeed at the market should have chosen marketing strategy which would support the overall strategy of company. (en)
Title
  • Generic stakeholder strategy
  • Generic stakeholder strategy (en)
skos:prefLabel
  • Generic stakeholder strategy
  • Generic stakeholder strategy (en)
skos:notation
  • RIV/00216305:26510/12:PU98826!RIV13-MSM-26510___
http://linked.open...avai/riv/aktivita
http://linked.open...avai/riv/aktivity
  • S
http://linked.open...iv/cisloPeriodika
  • 17
http://linked.open...vai/riv/dodaniDat
http://linked.open...aciTvurceVysledku
http://linked.open.../riv/druhVysledku
http://linked.open...iv/duvernostUdaju
http://linked.open...titaPredkladatele
http://linked.open...dnocenehoVysledku
  • 137877
http://linked.open...ai/riv/idVysledku
  • RIV/00216305:26510/12:PU98826
http://linked.open...riv/jazykVysledku
http://linked.open.../riv/klicovaSlova
  • Stakeholder approach, marketing relationship, marketing strategy, generic strategy. (en)
http://linked.open.../riv/klicoveSlovo
http://linked.open...odStatuVydavatele
  • LT - Litevská republika
http://linked.open...ontrolniKodProRIV
  • [1B3DFCE73626]
http://linked.open...i/riv/nazevZdroje
  • Economics and management-2007
http://linked.open...in/vavai/riv/obor
http://linked.open...ichTvurcuVysledku
http://linked.open...cetTvurcuVysledku
http://linked.open...UplatneniVysledku
http://linked.open...v/svazekPeriodika
  • 2012
http://linked.open...iv/tvurceVysledku
  • Šmakalová, Petra
issn
  • 1822-6515
number of pages
http://localhost/t...ganizacniJednotka
  • 26510
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