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rdf:type
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Description
| - Purpose of the research is to present the selected data obtained from primary research, which concerns the choice and intensity of marketing activities use in the Czech business environment in view of their size. An analysis of the economic sources, professional publications, analysis and reports of previous research show that the key issue of Czech companies, despite application of various new methods and approaches, is in addition to the strategic management, particularly coordination and efficiency of their sales and marketing activities.
- Purpose of the research is to present the selected data obtained from primary research, which concerns the choice and intensity of marketing activities use in the Czech business environment in view of their size. An analysis of the economic sources, professional publications, analysis and reports of previous research show that the key issue of Czech companies, despite application of various new methods and approaches, is in addition to the strategic management, particularly coordination and efficiency of their sales and marketing activities. (en)
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Title
| - The choice and intensity of marketing activities use in relation to company size. In International Conference
- The choice and intensity of marketing activities use in relation to company size. In International Conference (en)
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skos:prefLabel
| - The choice and intensity of marketing activities use in relation to company size. In International Conference
- The choice and intensity of marketing activities use in relation to company size. In International Conference (en)
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skos:notation
| - RIV/00216305:26510/12:PU101919!RIV13-MSM-26510___
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http://linked.open...avai/riv/aktivita
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http://linked.open...avai/riv/aktivity
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http://linked.open...vai/riv/dodaniDat
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http://linked.open...aciTvurceVysledku
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http://linked.open.../riv/druhVysledku
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http://linked.open...iv/duvernostUdaju
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http://linked.open...titaPredkladatele
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http://linked.open...dnocenehoVysledku
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http://linked.open...ai/riv/idVysledku
| - RIV/00216305:26510/12:PU101919
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http://linked.open...riv/jazykVysledku
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http://linked.open.../riv/klicovaSlova
| - Marketing management, marketing activities, business size, business activities, competitiveness (en)
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http://linked.open.../riv/klicoveSlovo
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http://linked.open...ontrolniKodProRIV
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http://linked.open...v/mistoKonaniAkce
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http://linked.open...i/riv/mistoVydani
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http://linked.open...i/riv/nazevZdroje
| - Trends in economics and management for the 21st century (id 20445)
|
http://linked.open...in/vavai/riv/obor
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http://linked.open...ichTvurcuVysledku
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http://linked.open...cetTvurcuVysledku
| |
http://linked.open...UplatneniVysledku
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http://linked.open...iv/tvurceVysledku
| - Sychrová, Lucie
- Šimberová, Iveta
- Milichovský, František
- Šmakalová, Petra
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http://linked.open...vavai/riv/typAkce
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http://linked.open.../riv/zahajeniAkce
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number of pages
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http://purl.org/ne...btex#hasPublisher
| - Akademické nakladatelství CERM
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https://schema.org/isbn
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http://localhost/t...ganizacniJednotka
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