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  • Purpose of the research is to present the selected data obtained from primary research, which concerns the choice and intensity of marketing activities use in the Czech business environment in view of their size. An analysis of the economic sources, professional publications, analysis and reports of previous research show that the key issue of Czech companies, despite application of various new methods and approaches, is in addition to the strategic management, particularly coordination and efficiency of their sales and marketing activities.
  • Purpose of the research is to present the selected data obtained from primary research, which concerns the choice and intensity of marketing activities use in the Czech business environment in view of their size. An analysis of the economic sources, professional publications, analysis and reports of previous research show that the key issue of Czech companies, despite application of various new methods and approaches, is in addition to the strategic management, particularly coordination and efficiency of their sales and marketing activities. (en)
Title
  • The choice and intensity of marketing activities use in relation to company size. In International Conference
  • The choice and intensity of marketing activities use in relation to company size. In International Conference (en)
skos:prefLabel
  • The choice and intensity of marketing activities use in relation to company size. In International Conference
  • The choice and intensity of marketing activities use in relation to company size. In International Conference (en)
skos:notation
  • RIV/00216305:26510/12:PU101919!RIV13-MSM-26510___
http://linked.open...avai/riv/aktivita
http://linked.open...avai/riv/aktivity
  • S
http://linked.open...vai/riv/dodaniDat
http://linked.open...aciTvurceVysledku
http://linked.open.../riv/druhVysledku
http://linked.open...iv/duvernostUdaju
http://linked.open...titaPredkladatele
http://linked.open...dnocenehoVysledku
  • 127042
http://linked.open...ai/riv/idVysledku
  • RIV/00216305:26510/12:PU101919
http://linked.open...riv/jazykVysledku
http://linked.open.../riv/klicovaSlova
  • Marketing management, marketing activities, business size, business activities, competitiveness (en)
http://linked.open.../riv/klicoveSlovo
http://linked.open...ontrolniKodProRIV
  • [4B8E5EBA45BA]
http://linked.open...v/mistoKonaniAkce
  • Brno
http://linked.open...i/riv/mistoVydani
  • Brno, Česká republika
http://linked.open...i/riv/nazevZdroje
  • Trends in economics and management for the 21st century (id 20445)
http://linked.open...in/vavai/riv/obor
http://linked.open...ichTvurcuVysledku
http://linked.open...cetTvurcuVysledku
http://linked.open...UplatneniVysledku
http://linked.open...iv/tvurceVysledku
  • Sychrová, Lucie
  • Šimberová, Iveta
  • Milichovský, František
  • Šmakalová, Petra
http://linked.open...vavai/riv/typAkce
http://linked.open.../riv/zahajeniAkce
number of pages
http://purl.org/ne...btex#hasPublisher
  • Akademické nakladatelství CERM
https://schema.org/isbn
  • 978-80-214-4581-9
http://localhost/t...ganizacniJednotka
  • 26510
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