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  • article The image, as a part of value for customer, represents a potentially important competitive advantage. A crucial problem is the way how it is developed. Value co-creation concept is an approach showing a new possible way of advantage building. Car industry is in the stage in which any new possibility of competitiveness development should be consid-ered. This article shows how the problem of cooperation between company and its customers in developing image can be solved.
  • article The image, as a part of value for customer, represents a potentially important competitive advantage. A crucial problem is the way how it is developed. Value co-creation concept is an approach showing a new possible way of advantage building. Car industry is in the stage in which any new possibility of competitiveness development should be consid-ered. This article shows how the problem of cooperation between company and its customers in developing image can be solved. (en)
Title
  • Co-creation in the Image Development in Car Industry: Possibilities and Limits
  • Co-creation in the Image Development in Car Industry: Possibilities and Limits (en)
skos:prefLabel
  • Co-creation in the Image Development in Car Industry: Possibilities and Limits
  • Co-creation in the Image Development in Car Industry: Possibilities and Limits (en)
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  • RIV/00216305:26510/12:PU101571!RIV13-MSM-26510___
http://linked.open...avai/riv/aktivita
http://linked.open...avai/riv/aktivity
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http://linked.open...iv/duvernostUdaju
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http://linked.open...dnocenehoVysledku
  • 127584
http://linked.open...ai/riv/idVysledku
  • RIV/00216305:26510/12:PU101571
http://linked.open...riv/jazykVysledku
http://linked.open.../riv/klicovaSlova
  • Image, competitive environment, co-creation, advantage, competitiveness (en)
http://linked.open.../riv/klicoveSlovo
http://linked.open...odStatuVydavatele
  • CZ - Česká republika
http://linked.open...ontrolniKodProRIV
  • [010AE64D6D52]
http://linked.open...i/riv/nazevZdroje
  • TRENDY EKONOMIKY A MANAGEMENTU
http://linked.open...in/vavai/riv/obor
http://linked.open...ichTvurcuVysledku
http://linked.open...cetTvurcuVysledku
http://linked.open...UplatneniVysledku
http://linked.open...v/svazekPeriodika
  • 6
http://linked.open...iv/tvurceVysledku
  • Mráček, Pavel
  • Veselá, Jitka
  • Zich, Robert
issn
  • 1802-8527
number of pages
http://localhost/t...ganizacniJednotka
  • 26510
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