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Description
| - article The image, as a part of value for customer, represents a potentially important competitive advantage. A crucial problem is the way how it is developed. Value co-creation concept is an approach showing a new possible way of advantage building. Car industry is in the stage in which any new possibility of competitiveness development should be consid-ered. This article shows how the problem of cooperation between company and its customers in developing image can be solved.
- article The image, as a part of value for customer, represents a potentially important competitive advantage. A crucial problem is the way how it is developed. Value co-creation concept is an approach showing a new possible way of advantage building. Car industry is in the stage in which any new possibility of competitiveness development should be consid-ered. This article shows how the problem of cooperation between company and its customers in developing image can be solved. (en)
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Title
| - Co-creation in the Image Development in Car Industry: Possibilities and Limits
- Co-creation in the Image Development in Car Industry: Possibilities and Limits (en)
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skos:prefLabel
| - Co-creation in the Image Development in Car Industry: Possibilities and Limits
- Co-creation in the Image Development in Car Industry: Possibilities and Limits (en)
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skos:notation
| - RIV/00216305:26510/12:PU101571!RIV13-MSM-26510___
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http://linked.open...avai/riv/aktivita
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http://linked.open...avai/riv/aktivity
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http://linked.open...iv/cisloPeriodika
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http://linked.open...vai/riv/dodaniDat
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http://linked.open...aciTvurceVysledku
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http://linked.open.../riv/druhVysledku
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http://linked.open...iv/duvernostUdaju
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http://linked.open...titaPredkladatele
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http://linked.open...dnocenehoVysledku
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http://linked.open...ai/riv/idVysledku
| - RIV/00216305:26510/12:PU101571
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http://linked.open...riv/jazykVysledku
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http://linked.open.../riv/klicovaSlova
| - Image, competitive environment, co-creation, advantage, competitiveness (en)
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http://linked.open.../riv/klicoveSlovo
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http://linked.open...odStatuVydavatele
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http://linked.open...ontrolniKodProRIV
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http://linked.open...i/riv/nazevZdroje
| - TRENDY EKONOMIKY A MANAGEMENTU
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http://linked.open...in/vavai/riv/obor
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http://linked.open...ichTvurcuVysledku
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http://linked.open...cetTvurcuVysledku
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http://linked.open...UplatneniVysledku
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http://linked.open...v/svazekPeriodika
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http://linked.open...iv/tvurceVysledku
| - Mráček, Pavel
- Veselá, Jitka
- Zich, Robert
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issn
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number of pages
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http://localhost/t...ganizacniJednotka
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