About: Brand Image Developed in Co-creation Concept on the Level of Product and Corporate Competition

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About: Brand Image Developed in Co-creation Concept on the Level of Product and Corporate Competition Goto Sponge NotDistinct Permalink

An Entity of Type : http://linked.opendata.cz/ontology/domain/vavai/Vysledek, within Data Space : linked.opendata.cz associated with source document(s)

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rdf:type	skos:Concept http://linked.opendata.cz/ontology/domain/vavai/Vysledek
Description	Practically anywise interpreted image creates an important alternative for the competitive advantage development from the point of competitive struggle. A general agreement in the issue of its importance - quite surprisingly - does not provide any unambiguous direction for the understanding of essential links. These can be seen namely in three levels. The first one is the image itself, the second one is represented by the character of competition and the third one is then the method of image development. Generally, three levels of image can be distinguished, i.e. class image, product image (resp. brand image) and corporate (company) image. Provided that any company focuses on the development and introduction of corporate brands, these should comply with the overall image of such company, and such a process must be the part of corporate strategy. Such perception of the term %22image%22 certainly demands corresponding understanding of the competition. Especially as regards the element of corporate and produ Practically anywise interpreted image creates an important alternative for the competitive advantage development from the point of competitive struggle. A general agreement in the issue of its importance - quite surprisingly - does not provide any unambiguous direction for the understanding of essential links. These can be seen namely in three levels. The first one is the image itself, the second one is represented by the character of competition and the third one is then the method of image development. Generally, three levels of image can be distinguished, i.e. class image, product image (resp. brand image) and corporate (company) image. Provided that any company focuses on the development and introduction of corporate brands, these should comply with the overall image of such company, and such a process must be the part of corporate strategy. Such perception of the term %22image%22 certainly demands corresponding understanding of the competition. Especially as regards the element of corporate and produ (en)
Title	Brand Image Developed in Co-creation Concept on the Level of Product and Corporate Competition Brand Image Developed in Co-creation Concept on the Level of Product and Corporate Competition (en)
skos:prefLabel	Brand Image Developed in Co-creation Concept on the Level of Product and Corporate Competition Brand Image Developed in Co-creation Concept on the Level of Product and Corporate Competition (en)
skos:notation	RIV/00216305:26510/12:PU100181!RIV13-MSM-26510___
http://linked.open...avai/riv/aktivita	S
http://linked.open...avai/riv/aktivity	S
http://linked.open...vai/riv/dodaniDat	2013
http://linked.open...aciTvurceVysledku	Mráček, Pavel Veselá, Jitka Zich, Robert
http://linked.open.../riv/druhVysledku	D - Článek ve sborníku
http://linked.open...iv/duvernostUdaju	S - Úplné a pravdivé údaje nepodléhající ochraně podle zvláštních právních předpisů
http://linked.open...titaPredkladatele	Vysoké učení technické v Brně / Fakulta podnikatelská
http://linked.open...dnocenehoVysledku	125478
http://linked.open...ai/riv/idVysledku	RIV/00216305:26510/12:PU100181
http://linked.open...riv/jazykVysledku	eng - angličtina
http://linked.open.../riv/klicovaSlova	Brand image, competition, corporate, product, co-creation concept. (en)
http://linked.open.../riv/klicoveSlovo	Brand image co-creation concept. competition product corporate
http://linked.open...ontrolniKodProRIV	[9EA245F9C432]
http://linked.open...v/mistoKonaniAkce	Brno
http://linked.open...i/riv/mistoVydani	Brno
http://linked.open...i/riv/nazevZdroje	Trends in Economics and Management for the 21st Century
http://linked.open...in/vavai/riv/obor	AE
http://linked.open...ichTvurcuVysledku	3 (xsd:int)
http://linked.open...cetTvurcuVysledku	3 (xsd:int)
http://linked.open...UplatneniVysledku	2012
http://linked.open...iv/tvurceVysledku	Mráček, Pavel Veselá, Jitka Zich, Robert
http://linked.open...vavai/riv/typAkce	WRD - Světová
http://linked.open.../riv/zahajeniAkce	2012-09-20 (xsd:date)
number of pages	209 (xsd:int)
http://purl.org/ne...btex#hasPublisher	Vysoké učení technické v Brně
https://schema.org/isbn	978-80-214-4581-9
http://localhost/t...ganizacniJednotka	26510

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