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  • In the article, there are analysed some results of survey concerning preferences of applicants for study at BUT Faculty of Business and Management, Brno for purposes of faculty marketing strategy development depending on current development of Czech Republics tertiary sphere with concentration on South Moravian Regions specifics. The current development brings in changes in schools environment, to which universities must react accordingly. The initial step regarding changes preparation and subsequent comlementation consists in a current state analysis, then, associated with future development prediction. In this discourse, the emphasis is put on mapping of university study applicants preferences, connected with identification of FBM strong and weak aspects regarding its presentation to the public. Survey results are focused on determination of FBM position strengthening potential in competitive environment of Czech Republic universities and, if need be, foreign universities.
  • In the article, there are analysed some results of survey concerning preferences of applicants for study at BUT Faculty of Business and Management, Brno for purposes of faculty marketing strategy development depending on current development of Czech Republics tertiary sphere with concentration on South Moravian Regions specifics. The current development brings in changes in schools environment, to which universities must react accordingly. The initial step regarding changes preparation and subsequent comlementation consists in a current state analysis, then, associated with future development prediction. In this discourse, the emphasis is put on mapping of university study applicants preferences, connected with identification of FBM strong and weak aspects regarding its presentation to the public. Survey results are focused on determination of FBM position strengthening potential in competitive environment of Czech Republic universities and, if need be, foreign universities. (en)
Title
  • Preferences of Applicants for Study at the Faculty of Business and Management, Brno University of Technology
  • Preferences of Applicants for Study at the Faculty of Business and Management, Brno University of Technology (en)
skos:prefLabel
  • Preferences of Applicants for Study at the Faculty of Business and Management, Brno University of Technology
  • Preferences of Applicants for Study at the Faculty of Business and Management, Brno University of Technology (en)
skos:notation
  • RIV/00216305:26510/11:PU92821!RIV12-MSM-26510___
http://linked.open...avai/riv/aktivita
http://linked.open...avai/riv/aktivity
  • S
http://linked.open...vai/riv/dodaniDat
http://linked.open...aciTvurceVysledku
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http://linked.open...iv/duvernostUdaju
http://linked.open...titaPredkladatele
http://linked.open...dnocenehoVysledku
  • 222896
http://linked.open...ai/riv/idVysledku
  • RIV/00216305:26510/11:PU92821
http://linked.open...riv/jazykVysledku
http://linked.open.../riv/klicovaSlova
  • Statistical evaluation, applicants preferences, marketing strategy, public sphere (en)
http://linked.open.../riv/klicoveSlovo
http://linked.open...ontrolniKodProRIV
  • [1EC862C84352]
http://linked.open...v/mistoKonaniAkce
  • Kuala Lumpur
http://linked.open...i/riv/mistoVydani
  • Kuala Lumpur
http://linked.open...i/riv/nazevZdroje
  • Innoviation and Knowledge Management A Global Competitive Advantage Proceedings of The 16th International Business Information Management Association Conference
http://linked.open...in/vavai/riv/obor
http://linked.open...ichTvurcuVysledku
http://linked.open...cetTvurcuVysledku
http://linked.open...UplatneniVysledku
http://linked.open...iv/tvurceVysledku
  • Budík, Jan
  • Luhan, Jan
  • Novotná, Veronika
http://linked.open...vavai/riv/typAkce
http://linked.open.../riv/zahajeniAkce
number of pages
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  • IBIMA
https://schema.org/isbn
  • 978-0-9821489-5-2
http://localhost/t...ganizacniJednotka
  • 26510
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