About: Marketing Effectiveness by Way of Metrics

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An Entity of Type : http://linked.opendata.cz/ontology/domain/vavai/Vysledek, within Data Space : linked.opendata.cz associated with source document(s)

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rdf:type	skos:Concept http://linked.opendata.cz/ontology/domain/vavai/Vysledek
Description	Every company should be able to demonstrate own efficiency and effectiveness by used metrics or other processes and standards. Businesses may be missing a direct comparison with competitors in the industry, which is only possible using appropriately chosen instruments, whether financial or non-financial. The main purpose of this study is to describe and compare the approaches of the individual authors. to find metric from reviewed studies which organization use to measuring own marketing activities with following separating into financial metrics and non-financial metrics. The paper presents advance in useable metrics, especially financial and non-financial metrics. Selected studies, focusing on different branches and different metrics, were analyzed by the authors. The results of the study is describing relevant metrics to prove efficiency in varied types of organizations in connection with marketing effectiveness. The studies also outline the potential methods for further research focusing on the ap Every company should be able to demonstrate own efficiency and effectiveness by used metrics or other processes and standards. Businesses may be missing a direct comparison with competitors in the industry, which is only possible using appropriately chosen instruments, whether financial or non-financial. The main purpose of this study is to describe and compare the approaches of the individual authors. to find metric from reviewed studies which organization use to measuring own marketing activities with following separating into financial metrics and non-financial metrics. The paper presents advance in useable metrics, especially financial and non-financial metrics. Selected studies, focusing on different branches and different metrics, were analyzed by the authors. The results of the study is describing relevant metrics to prove efficiency in varied types of organizations in connection with marketing effectiveness. The studies also outline the potential methods for further research focusing on the ap (en)
Title	Marketing Effectiveness by Way of Metrics Marketing Effectiveness by Way of Metrics (en)
skos:prefLabel	Marketing Effectiveness by Way of Metrics Marketing Effectiveness by Way of Metrics (en)
skos:notation	RIV/00216305:26510/11:PU92162!RIV11-MSM-26510___
http://linked.open...avai/riv/aktivita	S
http://linked.open...avai/riv/aktivity	S
http://linked.open...iv/cisloPeriodika	16
http://linked.open...vai/riv/dodaniDat	2011
http://linked.open...aciTvurceVysledku	Sychrová, Lucie Milichovský, František Solčanský, Marek
http://linked.open.../riv/druhVysledku	J - Článek v odborném periodiku
http://linked.open...iv/duvernostUdaju	S - Úplné a pravdivé údaje nepodléhající ochraně podle zvláštních právních předpisů
http://linked.open...titaPredkladatele	Vysoké učení technické v Brně / Fakulta podnikatelská
http://linked.open...dnocenehoVysledku	210701
http://linked.open...ai/riv/idVysledku	RIV/00216305:26510/11:PU92162
http://linked.open...riv/jazykVysledku	eng - angličtina
http://linked.open.../riv/klicovaSlova	Effectiveness, performance, financial metrics, non-financial metrics, benchmarking (en)
http://linked.open.../riv/klicoveSlovo	financial metrics non-financial metrics performance benchmarking Effectiveness
http://linked.open...odStatuVydavatele	LT - Litevská republika
http://linked.open...ontrolniKodProRIV	[91DB57183C9D]
http://linked.open...i/riv/nazevZdroje	Economics and management-2007
http://linked.open...in/vavai/riv/obor	AH
http://linked.open...ichTvurcuVysledku	3 (xsd:int)
http://linked.open...cetTvurcuVysledku	3 (xsd:int)
http://linked.open...UplatneniVysledku	2011
http://linked.open...v/svazekPeriodika	2011
http://linked.open...iv/tvurceVysledku	Solčanský, Marek Sychrová, Lucie Milichovský, František
issn	1822-6515
number of pages	6 (xsd:int)
http://localhost/t...ganizacniJednotka	26510

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