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  • The aim of this paper is to present the importance of customer services as a part of market orientation from both the theoretical view and by selected results of the survey of Hi-Tech firms in the Czech Republic.The research was particularly focused on a customer. The first part of the paper briefly describes the main characteristics of customer services from the customers view. The second part is focused on survey of Hi-Tech companies. The results from the research show that management of companies is usually aware of the importance of customers satisfaction and of the quality supply of customer services as well. Customer services are widely seen as a necessity for todays survival on the market. The paper is written in the framework of research project Research on implementation on market orientation in High-Tech Firms supported by Grant Agency of the Czech Republic (GA 402/07/1493) .
  • The aim of this paper is to present the importance of customer services as a part of market orientation from both the theoretical view and by selected results of the survey of Hi-Tech firms in the Czech Republic.The research was particularly focused on a customer. The first part of the paper briefly describes the main characteristics of customer services from the customers view. The second part is focused on survey of Hi-Tech companies. The results from the research show that management of companies is usually aware of the importance of customers satisfaction and of the quality supply of customer services as well. Customer services are widely seen as a necessity for todays survival on the market. The paper is written in the framework of research project Research on implementation on market orientation in High-Tech Firms supported by Grant Agency of the Czech Republic (GA 402/07/1493) . (en)
Title
  • CUSTOMER SERVICES A PART OF MARKET ORIENTATION
  • CUSTOMER SERVICES A PART OF MARKET ORIENTATION (en)
skos:prefLabel
  • CUSTOMER SERVICES A PART OF MARKET ORIENTATION
  • CUSTOMER SERVICES A PART OF MARKET ORIENTATION (en)
skos:notation
  • RIV/00216305:26510/10:PU86853!RIV11-GA0-26510___
http://linked.open...avai/riv/aktivita
http://linked.open...avai/riv/aktivity
  • P(GA402/07/1493)
http://linked.open...iv/cisloPeriodika
  • 15
http://linked.open...vai/riv/dodaniDat
http://linked.open...aciTvurceVysledku
http://linked.open.../riv/druhVysledku
http://linked.open...iv/duvernostUdaju
http://linked.open...titaPredkladatele
http://linked.open...dnocenehoVysledku
  • 252570
http://linked.open...ai/riv/idVysledku
  • RIV/00216305:26510/10:PU86853
http://linked.open...riv/jazykVysledku
http://linked.open.../riv/klicovaSlova
  • marketing, customer services, market orientation, Hi-Tech company, the Czech Republic. (en)
http://linked.open.../riv/klicoveSlovo
http://linked.open...odStatuVydavatele
  • LT - Litevská republika
http://linked.open...ontrolniKodProRIV
  • [1894A2EFE795]
http://linked.open...i/riv/nazevZdroje
  • Economics and management-2007
http://linked.open...in/vavai/riv/obor
http://linked.open...ichTvurcuVysledku
http://linked.open...cetTvurcuVysledku
http://linked.open...vavai/riv/projekt
http://linked.open...UplatneniVysledku
http://linked.open...v/svazekPeriodika
  • 15
http://linked.open...iv/tvurceVysledku
  • Kaňovská, Lucie
issn
  • 1822-6515
number of pages
http://localhost/t...ganizacniJednotka
  • 26510
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