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  • Portfolio approaches provide a useful tool for strategists. Granted, these approaches have limitations, but all these limitations can be overcome with a little imagination and foresight. The real concern about the portfolio approach is that its elegant simplicity often tempts managers to believe that it can solve all problems of corporate choices and resource allocation. The truth is that it addresses only half of the problem: the back half. The portfolio approach is a powerful tool for helping the strategist select from a menu of available opportunities, but it does not put the menu into his or her hands. That is the front half of the problem. The other critical dimension in making strategic choices is the need to generate a rich array of business options from which to choose. No simple tool is available that can provide this option-generating capability. Here only creative thinking about one's environment, one's business, one's customers, and one's competitors can help.
  • Portfolio approaches provide a useful tool for strategists. Granted, these approaches have limitations, but all these limitations can be overcome with a little imagination and foresight. The real concern about the portfolio approach is that its elegant simplicity often tempts managers to believe that it can solve all problems of corporate choices and resource allocation. The truth is that it addresses only half of the problem: the back half. The portfolio approach is a powerful tool for helping the strategist select from a menu of available opportunities, but it does not put the menu into his or her hands. That is the front half of the problem. The other critical dimension in making strategic choices is the need to generate a rich array of business options from which to choose. No simple tool is available that can provide this option-generating capability. Here only creative thinking about one's environment, one's business, one's customers, and one's competitors can help. (en)
Title
  • The analysis of critical limitations of a BCG matrix
  • The analysis of critical limitations of a BCG matrix (en)
skos:prefLabel
  • The analysis of critical limitations of a BCG matrix
  • The analysis of critical limitations of a BCG matrix (en)
skos:notation
  • RIV/00216305:26510/09:PU87071!RIV11-MSM-26510___
http://linked.open...avai/riv/aktivita
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  • S
http://linked.open...vai/riv/dodaniDat
http://linked.open...aciTvurceVysledku
  • Afonina, Anna
http://linked.open.../riv/druhVysledku
http://linked.open...iv/duvernostUdaju
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  • 302841
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  • RIV/00216305:26510/09:PU87071
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  • Portfolio matrix, strategic planning, BCG portfolio, product life cycle, portfolio approaches. (en)
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http://linked.open...ontrolniKodProRIV
  • [4F869A7D5A15]
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  • Brno
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  • Brno
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  • MendelNet PEF 2009 Evropská vědecká konference posluchačů doktorského studia
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  • Afonina, Anna
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http://linked.open.../riv/zahajeniAkce
number of pages
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  • Provozně ekonomická fakulta
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  • 978-80-7375-351-1
http://localhost/t...ganizacniJednotka
  • 26510
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