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An Entity of Type : http://linked.opendata.cz/ontology/domain/vavai/Vysledek, within Data Space : linked.opendata.cz associated with source document(s)

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Description
  • Paper is focused to the problem of corporate culture as a barrier of market orientation implementation. The paper includes theoretical insight of market orientation implementation in companies from the corporate culture point of view. Contemporary cognition implicates the fact, that implementation of marketing concept depends on sharing degree of corporate culture by members of company. These facts and others are starting points for notification of importance corporate culture for corporate market orientation implementation and designing the research methodology. The paper is written in the framework of research project %22Research of implementation of market orientation in high-tech firms%22 supported by Grant Agency Czech Republic (GA 402/07/1493).
  • Paper is focused to the problem of corporate culture as a barrier of market orientation implementation. The paper includes theoretical insight of market orientation implementation in companies from the corporate culture point of view. Contemporary cognition implicates the fact, that implementation of marketing concept depends on sharing degree of corporate culture by members of company. These facts and others are starting points for notification of importance corporate culture for corporate market orientation implementation and designing the research methodology. The paper is written in the framework of research project %22Research of implementation of market orientation in high-tech firms%22 supported by Grant Agency Czech Republic (GA 402/07/1493). (en)
Title
  • Corporate Culture- as a Barrier of Market Orientation Implementation
  • Corporate Culture- as a Barrier of Market Orientation Implementation (en)
skos:prefLabel
  • Corporate Culture- as a Barrier of Market Orientation Implementation
  • Corporate Culture- as a Barrier of Market Orientation Implementation (en)
skos:notation
  • RIV/00216305:26510/09:PU85794!RIV10-GA0-26510___
http://linked.open...avai/riv/aktivita
http://linked.open...avai/riv/aktivity
  • P(GA402/07/1493)
http://linked.open...iv/cisloPeriodika
  • 14
http://linked.open...vai/riv/dodaniDat
http://linked.open...aciTvurceVysledku
http://linked.open.../riv/druhVysledku
http://linked.open...iv/duvernostUdaju
http://linked.open...titaPredkladatele
http://linked.open...dnocenehoVysledku
  • 308376
http://linked.open...ai/riv/idVysledku
  • RIV/00216305:26510/09:PU85794
http://linked.open...riv/jazykVysledku
http://linked.open.../riv/klicovaSlova
  • Paper is focused to the problem of corporate culture as a barrier of market orientation implementation. The paper includes theoretical insight of market orientation implementation in companies from the corporate culture point of view. Contemporary cognit (en)
http://linked.open.../riv/klicoveSlovo
http://linked.open...odStatuVydavatele
  • LT - Litevská republika
http://linked.open...ontrolniKodProRIV
  • [463C26A33236]
http://linked.open...i/riv/nazevZdroje
  • Economics and management-2007
http://linked.open...in/vavai/riv/obor
http://linked.open...ichTvurcuVysledku
http://linked.open...cetTvurcuVysledku
http://linked.open...vavai/riv/projekt
http://linked.open...UplatneniVysledku
http://linked.open...v/svazekPeriodika
  • 2009
http://linked.open...iv/tvurceVysledku
  • Šimberová, Iveta
issn
  • 1822-6515
number of pages
http://localhost/t...ganizacniJednotka
  • 26510
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